Peanut Butter Boy
Peanut Butter Boy – born in Hoboken!
Here’s a product for anyone that loves Peanut Butter (and Hoboken). It’s called Peanut Butter Boy, and it’s a vision that 10-year Hoboken resident, and Stevens Institute graduate Nicholas Strand has brought to the market. Not only is it natural and not produced by an evil mega-corporation, it tastes good and it’s genuinely “born in Hoboken!”
Made with love – Peanut Butter Boy
I had a chance to meet Nick earlier this week, and was quite impressed with the sincerity and history behind this peanut butter product.
Peanut Butter Boy didn’t just start out solely as a “business idea,” the way many products come to market. This peanut butter was the result of a long string of events, that began mainly when Nick started college here in Hoboken. He discovered the “joy of cooking,” and experimentation with recipes and other fun ways to create delicious food. And many of the dishes he loved creating were peanut-based. And after tasting so many brands of peanut butter (and the countless peanut-butter recipes he came up with), he thought he could produce a *better* peanut butter for his own use! That passion for good, tasty food led to “why not make a commercially available peanut butter?”
But that is not without a back-story either. Back in 2005, Nick started a blog called exactly what his product now is called: www.peanutbutterboy.com. Created mainly as a way to alleviate the need for a writing down for his cooking notes, it was initially based mostly on the fun and unique recipes that involved peanut butter. That, along with his dissatisfaction with a majority of available peanut butters, he decided to launch his own brand.
After painstaking effort to find a manufacturer willing to product reasonably-sized batches for him that didn’t break the bank (he finally discovered Vermont Peanut Butter Co.), he then also found a friend to help him design his “brand image,” and viola! Peanut Butter Boy was officially born!
Peanut Butter Boy is available at two stores in Hoboken (Sobsey’s Produce, and Aspen Market Place), as well as in Jersey City, Huntington, Long Island, and an online shop mouthfoods.com. You can get the best deal from his own online store: store.peanutbutterboy.com. And did you know that if you order direct from him – he’ll deliver FREE to any Hoboken resident (plus a 15% volume discount!)
OK – Peanut Butter Boy is local, but how does it taste?
For those who love artificially-made, over-sugared, mass-produced products that have questionable effects on your health – stop reading now, and continue down the path you’re on. Good stuff probably won’t make a positive difference in your life.
But for those of you who value quality products, with zero filler, that are made with passion and care – this is for you. Peanut Butter Boy peanut butter contain three ingredients: Unblanched peanuts, palm oil and sea salt. Unblanched means “with the skin,” which not only adds flavor – but additional nutrients not found in run-of-the-mill products.
Now those who come over from “the dark side” may have a little period of adjustment to make. The peanut butter tastes like peanuts. Not some sweet imposter. Tastes like real ground peanuts, just creamier. Will some get taken aback by the “lack of sweetness?” Sure – but when you realize this is really what peanut butter tasted like when it was first invented (and before it was bastardized by the mega-corporations), you might just appreciate it. Peanut Butter Boy is currently available in two versions: Smooth and Chunky.
And just because it’s not as “sweet” as you’re used to – doesn’t mean you can’t doctor it up to your liking (like adding honey, etc.) but Nick also has many years of recipes that you can transform this peanut butter into a myriad of other concoctions. Check out his recipe page on the Peanut Butter Boy Blog for tons of examples. Over 600 recipes I counted.
Keep in mind, this product does not need refrigeration, which is nice (keeps it spreadable), and is void of the “oil separation” that many “natural” brands like Paul Newman have.
Overall – it’s fantastic that a local Hobokenite has strived to create a better peanut butter, and we’ll be proud to support them as they make waves in the marketplace. I’m personally looking forward to his next “flavor,” considering things go well – and that’s a “spicy” peanut butter that would have tons of uses (especially for grilling or marinades).
Congratulations on the product launch, Nick – and we wish you great success in the future!