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Marketing Mentality

Hoboken & Beyond – Do you believe the “Marketing Mentality?”

Marketing mentality Hoboken NJ Running Company Happy FeetI’ve noticed a very curious trend when it comes to “marketing mentality” in Hoboken and pretty much the rest of the world. Something has changed. And quite substantially as well!

It’s long been said (since the grandfather of marketing Edward Bernays) that “emotion sells” anything 100x better than actual merits. Which is why you see dopey idiots and hot chicks on “Light Beer” commercials, smiling happy people on Jewelry commercials, and “perfect lives” on any other consumer goods commercial. It’s all psychological.

However, while the ignorant “masses” are suckers – there are still many of us “critical thinkers” left in the mix. A dwindling number for sure, but still enough to make a difference.

So I saw this sign at NJ Running Company (127 Washington Street) the other day that read “Happy Feet (in the store) – Sad Feet (not in the store.)”

You know what my first thought was when I saw that? “Happy Wallet (not in the store) – Sad Wallet (in the store buying shit I don’t need.)”

As you can see, while this is a simple sandwich board sign which typically has ultra-low “returns,” it still played on people’s emotions. And I can BET that at least a few (unsuspecting) consumers probably bid farewell to some of their (leftover) hard earned cash. Psychological marketing “wins!”

Are you influenced by marketing like that?

NJ Running Company Hoboken NJ Happy Feet Sad Feet Marketing Mentality


Three A’s Olde Bar & Grill

Three A’s going through whimsical renovation in Hoboken

Three-A's in Hoboken NJ renovatingI love Cosmo over at Three A’s Bar & Grill in Hoboken. Set in his ways, but kind, humble and old school. A bit stubborn at times too, but that is what makes his character compelling.

Anyway, last summer, we reported that they were “for sale.” Not necessarily looking to jettison out of dodge, but rather “in the market for offers.”

Regardless – they’re now in the process of “minor renovations,” which have closed the place since the beginning of July. They intended on opening on July 14th – but missed that date.

Now – in the window is a sign indicating that a big grand re-opening is coming this Wednesday, July 23rd: “Come join us when we reopen to mark 15 years all thanks to you!” Perhaps they didn’t want to miss out on the St. Ann’s traffic?

You see, what strikes me as funny are the layers of contradiction going on here at Three A’s.

  • For one – you have a big happy “grand reopening” announcement…. and at the same time, a
  • “For Sale” sign in the window, and…
  • Rickety window frames dropping off the building making “bwooop” popping sounds like a Hanna-Barbara cartoon from the 70′s.

These may be small details – but the “neighborhood” is talking… and the weight of a “renovation” isn’t all that – if your place shows signs of decay and is for sale. Fix it up, Cosmo!

Three A's Hoboken NJ renovations

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Jersey City Brew Club “walking beer tour”

Jersey City Brew Club Summer Walking Beer Tour – July 26

Home Brew Jersey City Walking Beer TourHere’s a rather unusual “event” taking place this Saturday, July 26th: The Jersey City Brew Club Summer Walking Beer Tour.

“Curious to see local homebrewers’ setups? Take an afternoon tour of Hoboken and Jersey City, visiting home breweries and sampling homebrewed beer. After the tour, head home or stay late to join us at a Jersey City bar! Homebrewers and curious beer lovers both welcome!

This tour will include 4 stops in Hoboken and Jersey City, with multiple samples of homebrewed beer and snacks at each stop. The ticket also includes a one-way ticket on the Light Rail.

You meet at Johnny Pepperoni in Hoboken (11th & Park) and eventually meander your way over to White Star Bar in Jersey City.

Note: This is a walking tour, taking 5-20 minutes between stops. Please wear appropriate footwear. Also, please come with a full stomach to offset all the beer!

Get tickets here ($32 a pop).

411 Take: While the cost might seem a bit steep to ordinary folks, it still is a unique “experience” to say the least. I suppose it will interest those who are starting to become “home brew” aficionados even more so. You know, this is one of those “hobbies” that turns some people into “fanatics” about their craft over time.

Jersey City Brew Club Summer walking beer tour

HPU Hypocrisy of the Day – 7/21/2014

Hoboken HPU Hypocrisy of the Day – July 21, 2014

Continuing the “HPU Hypocrisy of the Day” category….

Hoboken resident Evan Michael is becoming a regular contributor! Thanks! Here’s a typical shot. Doesn’t even matter where it is. The ONLY pertinent information needed is visible:

  1. It’s a city vehicle
  2. Parked illegally by a red curb

Like I said before. This hypocrisy will continue up to and until someone gets hurt or killed because of their disregard for why the “law” was implemented (safety reasons).

HPU Hypocrisy red curb

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St. Ann’s Biblical Upgrade!

St. Ann’s Biblical Upgrade in Hoboken, NJ

Speaking of St. Ann’s Church – did you know that one of their “biblical” statues recently went through a significant renovation / upgrade?

St. Ann's Hoboken NJ Bliblical Upgrade

That’s right – just in time for the St. Ann’s Feast – this gorgeous statue got renovated because it was essentially falling apart.

Now all the beer-swilling patrons will get to see a clear rendition of what this really meant!

St. Ann's Church Statue Before After Hoboken NJ

2014 Hoboken St. Ann’s Italian Festival

104th St. Ann’s Feast begins on July 23, 2014 in Hoboken

Here we go again! Wednesday, July 23rd marks the first of five days of Italian Festival fun on the west side of Hoboken (7th & Jefferson Streets).

Games, rides, food (like Zeppole’s), raffles, music and the very popular beer tent and smelly Port-o-Johns.

Standard array of “B-list” entertainment, including The Nerds, who have played the festival before.

See below for schedule of other performers.

St. Ann's Italian Festival Hoboken NJ

2014 Hoboken St. Ann’s Italian Festival Lineup

(Note that all performers are expected to start around 8:15pm each day. Also note that the “procession” takes place all over the streets of Hoboken after the 11am mass on July 26th. It ties traffic up all over the place.)

  • Wednesday, July 23, 2014 (6pm to 11pm)“Sinatra Idol”
  • Thursday, July 24, 2014 (6pm to 11pm)“Latino Night”
  • Friday, July 25, 2014 (6pm to 11pm)Big Daddy Enterprise presents “Pop Divas”
  • Saturday, July 26, 2014 (12pm to 11pm)“Italian Night” featuring Emil Stucchio
  • Sunday, July 27, 2014 (1pm to 11pm)The Nerds

Enjoy!