Reader Mail: Wassup with Ice Hut?

5/6/2009:

Received this email from Hoboken411 reader Carli during our recent heat wave – about how not to run a seasonal business!

ice-hut-hoboken-spring-2009

Blown opportunity

“With the temperature reaching 90, I headed over to Ice Hut on Washington Street. I like this place; it’s a Hoboken tradition yet to be quashed by big-name chains such as Rita’s and Cold Stone.

When I got there, a sign was in the window that said “back in 10 minutes.” This is nothing new, and as a small business in a struggling economy, I can understand that they’re scaling back on employees and that said employees need an occasional break away from the small store space. I waited 10 minutes, not knowing when the sign had gone up. After 15 minutes, it became more of a curiosity than an actual desire to purchase ices—when would they come back? Were they really open? After 20 minutes, I walked half a block to Rita’s. When I passed by Ice Hut on the way home, it was still empty.

I originally arrived at Ice Hut at 5:30. The streets were full of rush hour commuters and young families. I saw many people gaze at Ice Hut to see if it was open and a handful wait for a few minutes looking puzzled. Later, a friend told me she’s experienced the very same thing.

I called later on to see why no one was there for so long, and was told that the evening cashier had decided not to come in and the daytime cashier went home to change. OK. That’s not the owner’s fault, but would it have killed the girl to write a sign that said, “Went home at 5:20; be back around 6” so people can choose whether to wait around or not? I wonder just how much business these “10 minute breaks” is costing Ice Hut!”

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12 Comments on "Reader Mail: Wassup with Ice Hut?"

mooshu
Member
mooshu

Coldstone, without the sprinkled crap on top, sucks @ss. My pet can fart better ice-cream.

mooshu
Member
mooshu

Ah, yet another complaint about a result that took longer than “instantaneous” to enjoy.

:p

mcspacebar
Member

My 2 cents.
I hope this place stays open.
I think the quality of there product greatly exceeds the super sugar laden to large portion size crap they serve at Rita’s.
this is the last decent place in town to get a frozen desert after Hobo’s (used to be next to Hoboken Bagels) closed.
that place made better ice cream by far than you can get at ben & Jerrys or Coldstone crappery.

mooshu
Member
mooshu

Right on. Even Tony, the ice-cream truck dude, serves better tasting ice-cream than the array of crappery we have to choose from.

I miss Jordan’s, too.

In response to mcspacebar who said:
My 2 cents.
I hope this place stays open.
I think the quality of there product greatly exceeds the super sugar laden to large portion size crap they serve at Rita’s.
this is the last decent place in town to get a frozen desert after Hobo’s (used to be next to Hoboken Bagels) closed.
that place made better ice cream by far than you can get at ben & Jerrys or Coldstone crappery.

homeworld
Member

Jordan’s was the best. I miss their crepes. Stupid Coldstone…

“Where does it end? With Cold Stone as the victor in a post-apocalyptic Ice-Cream War, shops on every corner? The eerie silence pierced by the haunting melody of mercenary Mister Softee trucks, scavenging the streets for undead soft-serve customers? Perhaps I exaggerate. But come on, fellas, there was another ice-cream shop right across the street.

That’s just cold, Cold Stone. Stone cold. ”

query.nytimes.com/gst/fullpage.html...0Topics/Subjects/S/Small%20Business

In response to mooshu who said:
Right on. Even Tony, the ice-cream truck dude, serves better tasting ice-cream than the array of crappery we have to choose from.

I miss Jordan’s, too.

Springtime
Member
Springtime

I agree that Rita’s is inedibly sweet so I’d like to see Ice Hut stay in business.

In response to mcspacebar who said:
My 2 cents.
I hope this place stays open.
I think the quality of there product greatly exceeds the super sugar laden to large portion size crap they serve at Rita’s.
this is the last decent place in town to get a frozen desert after Hobo’s (used to be next to Hoboken Bagels) closed.
that place made better ice cream by far than you can get at ben & Jerrys or Coldstone crappery.

Jake Stuiver
Member

Work ethic, I meant. I believe in a work ethic.

Jake Stuiver
Member
I have long been disgusted with the way the proprietors of Ice Hut/Soup Hut run their business. If they can earn a living running a slapdash operation in the most lackadaisical manner possible, God love ’em. But I, for one, believe in a work either, and these bozos ain’t got one. I was always more into the Soup Hut side of their business, which has been dormant for more than two years now. But when it was around, it was ridiculous. Their hours were something like 11-3, but they’d run out of the more-popular soups by 12 or 1. They’d start their season in, like, January, already more than two months into the period when people start craving some nice, warm soup, and would close by the end of February. One time I went there on what turned out to be their last day of the season, which I think may have been in mid-February that year, and I made some comment, not even snarky or anything, but just said something to the effect of, “That’s a real bummer, I’d definitely love to keep getting soup for at least another month or so,” to which the girl at the counter replied, VERY defensively, “Well that’s just the way it goes, you know?” It was a very “Shut up and scram” kind of tone. There would also be days when, as described in this Ice Hut experience, they’d unexpectedly close for long stretches when they were supposed to be open, and… Read more »
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