NY Times fluff real estate story
04
January
1/4/2009:
Go apartment hunting with strangers
The New York Times is currently running a Real Estate story titled “Apartment Hunters Chart New Territory,” which features a Hoboken resident and his NYC girlfriend shopping for apartments in Jersey City.

The article basically tells you how Mattias Johansson and Diane Tider met, what they were paying in rent (Johansson had a “spacious” studio in Hoboken), where they work, and the “dilemma” they were facing (i.e., “I better get him to move in with me!”)
So like anyone looking for a new apartment, they go shopping around, compare pros and cons of various units, searching for a place that they both liked. By the title of the piece, I thought “Charting new territory” might mean something like a new state, different jobs, etc. (Did you know how cheap it is to live in Vegas? Holy crap!) They eventually settled for an apartment in a brownstone near Van Vorst Park (actually a nice ‘hood for Jersey City).
While the story might be enjoyable for some folks to read - it didn’t offer any helpful advice. Like how to avoid Realtor fees and get other concessions - or which websites to use to find the best deals, etc. Finding out they made gingerbread for their housewarming party - or that they have to roll a little cart out of the way to use the oven isn’t very interesting.
I suppose “Part II” of their story will be when the Times goes “shopping for slacks” with Mattias - and he’ll try on five pairs before finally “settling” for an after-xmas clearance item at Old Navy. But when Matty gets home, he finds out that Diane was hooking up with the male nurse at the clinic she works - they’ll have to do the real estate search all over again. Burn!
THAT would be a fun read!
9 Responses to ** NY Times fluff real estate story **
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January 4th 2009 - 13:29:09 |
At first I thought the article was cool. Then it went into insignificant details about a portable storage unit in their kitchen. It morphed from a NY Times article to The Onion.
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January 4th 2009 - 13:31:56 |
Right? And they were bitching about noise in Jersey City? The broad lived in NYC for Christs sake! Unless there was a huge concentration of tricked out Honda Civics with 15″ subwoofers cranking salsa music at the corner - oh, wait a minute, they were probably right… haha!
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January 4th 2009 - 13:35:47 |
411 you know I’m a fan, but it’s one thing not to agree with the editing / content of the article, it’s another to personally attack people you don’t even know! That whole ‘part II’ part was not necessary at all.
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January 4th 2009 - 13:36:25 |
Yeah I agree with you 411…New York Times could have done ALOT more with this article. My one big thing I would like to know is how much space this new place for $1850 have? Boo New York Times.
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January 4th 2009 - 13:44:21 |
Its funny how they mention that the couple was trying to save money by living in NJ. She paid $2600 and had 2 roommates, $833/month is pretty damn cheap - for Manhattan, Hoboken, or JC. So $1850 for a 2 bedroom (assuming they split the rent) she is actually paying more.
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January 4th 2009 - 14:22:30 |
Hey Tiger - let’s not get into the whole “personal attack” thing. They knowingly agreed to have their details published - and are open to comedic satire… It’s all in good fun… Uh, a “joke” - ever hear of that?
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January 4th 2009 - 15:40:58 |
This column is typical of the NY Times column “The Hunt.” It has lots of personal details and reads more like the featured wedding announcement than how to find a home.
I used to hate “The Hunt” when I sold real estate, because a lot of the columns are about couples who took 8 months and 16 real estate agents but finally found their dream place, which had less than 3 of the 29 must-have attributes they demanded from the agents, and which they just stumbled upon miraculously on their own and realized its perfection. Talk about encouraging all the tire-kickers out there.
The Tea Building studios seem spacious because of the high ceilings. Perhaps the NYT threw in a nice comment about the Tea Building because they advertise.
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January 4th 2009 - 16:06:02 |
Yes, what Elaine Tyger said is correct - it’s just a fun feature story for young people about where they decided to settle down. Not everything the Times runs has to be groundbreaking. Criticizing this story is like criticizing the “photo of the day” on this site or something. This was supposed to be a soft, fun read.
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January 4th 2009 - 17:40:28 |
Tiger wrote:
Become thicker skinned. This couple should be known as the Mr. & Mrs. Tool.
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