Crumbs Bake Shop – Doomed again

Crumbs doomed again

Welp – this “iconic” cupcake store is doomed again in Hoboken.

Frankly, I don’t care what the reasons are. Someone, somewhere probably got fleeced – and someone got rich. That’s how it works these days.

A business that sells a year’s worth of carbs in one muffin will eventually hospitalize all their customers anyway. It’s only a matter of time.

crumbs bake shop doomed again in Hoboken NJ

Crumbs Bake Shop brought back to life… for now

10/16/2014 Update:

Shortly after Crumbs Bake Shop closed, millionaire and liberal TV talk show host Marcus Lemonis stepped in with a $6.5 million dollar plan to revive the fledgling diabetes store sweet bakery.

Now at least three NJ locations will be brought back to life. Bridgewater, Hoboken and Westfield. They should be opening up any day now.

Lemonis called the bake shop “iconic” (why? because it was a “brand name?”) and said that it was important to step in because of the “delicious products.” I smell something, and it doesn’t smell like cupcakes.

For one, the entire grain industry is “commoditized” purely for profit and he must know people in “Big AG” in order to peddle what amounts to drugs destructive to the human body, one or two “gluten free” items or not. More and more people are waking up to low-carb each week, so I wonder why they’re betting on it.

I suspect there are enough ignorant, uneducated people out there for this place to maintain a profit. But for how long, is anybody’s guess.

Crumbs Marcus Lemonis Hoboken NJ

Crumbs Cupcakes: OVER

7/8/2014 Update:

Looks like the low-carb revolution is gaining steam. Crumbs Bake Shop closes ALL stores. Whoops!

Crumbs review in Hoboken NJ

5/6/2009 Update/Mini-Review:

Hoboken411 was “all over the map” yesterday – and one of my stops was at Crumbs Bake Shop (409 Washington Street). I was especially curious because several residents I spoke with mentioned how “super sweet” the cupcakes were – and I wanted to see for myself.


I only spent about ten stumbling minutes in there (spilled my coffee – got icing all over myself) – But here are my initial observations:

  • Layout: No complaints – a well done establishment.
  • Staff: Good job with the hiring. Friendly, accommodating employees. Very important these days.
  • Product: Didn’t spend much time hyper-analyzing the offerings – but the selection was vast.
  • My cupcake: Because I was a bit concerned about the overly sweet reactions some had – I asked for the “least sweet” cupcake. I ignored any advice, and chose the “Reese’s” cupcake (chocolate cake, vanilla cream cheese frosting with nuts, chocolate chips and peanut butter cup pieces). 12 hours later, I still haven’t finished it. For $3.75, you get what is essentially a meal! (and probably a daily amount of calories as well) – but the cupcake was delicious when taken in small doses.
  • Surprises: Crumbs is currently offering a free cup of coffee with your purchase. I chose the “bold” version – and was amped up for hours afterward. Became mesmerized by the nifty “mini-flap” for the hole in the lid. (Yes, I’m easily amused). They were also handing out sample pieces of other cupcake flavors. I picked the “brownie” version – which was delectable. Very rich. I asked for wet-naps to clean up the mess I made – but they didn’t have any (they offered me a watered down napkin, but realized I was pushing my luck with being “cute”).

Overall – I believe Crumbs Bake Shop will have no problem succeeding in Hoboken. A wide variety of “forbidden” treats, terrific service, and even a great cup of coffee!

What have your experiences been since Crumbs opened?

1000 Free Cupcakes this Saturday!

4/29/2009 Update:

Spoke with representatives from the highly anticipated Crumbs Bake Shop (409 Washington St.) yesterday – and they (hope to have a) soft opening TOMORROW, Thursday April 30th. In addition, if everything goes as planned – this Saturday, starting at 8am – they’ll be handing out a cupcake FREE to anyone that wants one!

With 50 cupcake varieties, coffee, espresso and other tasty delicacies, Crumbs is “Nothing savory, and everything sweet.”

Are you looking forward to the grand opening?

Fat cells could see growth soon…

4/3/2009 Update:

As you can see in the photo below – Crumbs Bake Shop isn’t a fantasy – but ready to open soon!

Workers on scene said they hope to open up “within two or three weeks.” We all know what that has the potential of meaning… but let’s just say I’m optimistic that they’ll open in April – but wouldn’t be surprised if it was longer. I’m sure I’m not the only one that feels that way.


More sweets for Hoboken


Cupcakes are the new black.

Or so it seems. Coming in 2009 – at the old Mailboxes, Etc. location at 409 Washington Street – is Crumbs Bake Shop!

On top of very creative cupcake items on the menu, other treats such as danishes, strudels, cookies and other pastries will be available as well. They have over 20 locations in the tri-state area. Have any of you tried them?


Founder is also an author

crumbs-bake-shop-in-a-box-mia-bauer.jpgMia Bauer, the founder of Crumbs Bake Shop – also published a little cookbook for kids titled: “Crumbs Bake Shop in a Box.”

“Crumbs Bakeshop in a Box is a unique kit that promotes reading and baking together as a family.

This kit introduces of a new picture book series about the lovable character, Lolly LaCrumb and her many sweet tooth adventures. With cupcake decorating stencils, measuring cups and toddler safe -in-the-kitchen recipes; Crumbs Bakeshop in a Box is the perfect activity for those special afternoons a child can share with friends, parents or grandparents.

The simple instruction wipe-clean recipe cards and measuring cups help make baking with a young child trouble-free. Lolly’s adventure is brought to life in kitchen with the use of the cupcake decorating stencils inspired by characters in the story. Simply hold a stencil over a fresh baked cupcake and let little bakers enjoy sprinkling a favorite topping to create their own perfect cupcake!”

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101 Comments on "Crumbs Bake Shop – Doomed again"

joey maxim
joey maxim
2 years 3 months ago

best crumb cake was shonings where carlos not stands..the best german crumb cake ever

2 years 3 months ago

Maybe Carlo’s will be next. Oh wait, they have a huge following on the idiot box. And there is no shortage of idiots at the moment.

7 years 1 month ago

I went to Crumbs yesterday. Had a strawberry cupcake. Thought it was yummy.

7 years 3 months ago

Tried their Red Velvet Cake cupcake the other day…dry and the sahara and the frosting was straight from the can duncan hines. I was really hoping for a quality buttercream frosting.

7 years 4 months ago

I must try Sweet….on a positive note no issues like mooshu or the other posters had 🙂