The Julianna (f.k.a. Velocity)
14
August
8/14/2008 Update:
Another Real Estate entry that hasn’t been updated in over a year!
The “formerly known as Velocity” condominiums are now called the “Julianna,” and are rentals instead.
SEE PREVIOUS PROGRESS REPORTS AFTER THE JUMP…
6/8/2007 Update:
Another Hoboken “Blogger” who seemingly has a big interest in the NW area of town, had a preview of the Velocity Auction. Many pictures of the site, and I thought that he was very overzealous about this project. The write-up definitely sounded either like a sales pitch, or was coming from a “flipper” trying to stir up interest in this property. Many of the anonymous comments expressed the same sentiment. If it has anything to do with Kannekt (this article was mentioned there), then there’s something fishy about it, IMO.
These “low” auction starting prices are just that. Starting prices. They whet people’s appetites, and they might end up paying more than market if the bidding gets furious.
I don’t know what the future will bring with our economy, etc, but once the area is fully developed, it certainly has some promise.
Here’s a picture of the “gym” in each building. 128 units will share this? He calls it “a little on the small side”… Wh-wh-what?
5/24/2007 Update:
Here’s the link a reader posted earlier today. So it seems they’re trying fancy techniques to trick people into thinking it’s going to be some great deal.
For one, don’t most homes for sale now have some kind of bidding process already?
And what is to prevent some insider at REMI to artificially increase the bid price? How is this being audited/monitored?
They should start the bids at $0.99 like on eBay.
You shall bid on our Velocity !
Homer Simpson once tried to woo his wife into attending a police auction by saying they might stumble upon the “drug boat of their dreams.” He also giddily promises “drug dresses” and “drug vacuum cleaners.”
Homer understood our collective fascination with an auction: The chance to get good swag at a cheap price. (Not to mention the thrill of outbidding a competitor.)
But imagine going to an auction and finding new-construction real estate for sale. Next month, you can do just that, and it’s no sheriff auction: REMI Companies is offering 40 condos in their new Hoboken, N.J., building Velocity. The auction will take place on June 24 at the Hyatt at 2 Exchange Place in Jersey City (registration is at 11:30 a.m., the auction kicks off at 1 p.m.). To register for the auction, stop by Velocity (at the intersection of Jackson and Seventh streets) between June 2 and June 23, look at what will be on the auction block and sign up.
“We’re in a market where we don’t really need an auction,” says Erik Kaiser, CEO of REMI. But, he wants to “cut down on additional costs that would usually be borne by the buyer.”
It also allows the market, rather than the developer, to determine the value of the apartments: “We’d rather let [buyers] establish a price in the market,” Kaiser says.
Bidding will start at $295,000 for a 745-square-foot one-bedroom and $395,000 for a two-bedroom.
Velocity will have 128 units in total and consist of one-, two- and three-bedrooms (the largest unit is 1,550 square feet). It will be green (”The building is LEED-certified by default,” says Kaiser, “but we have not applied for a LEED rating”) and will have a concierge, outdoor space, gym, garage and free wireless Internet. Moreover, the building will be a block away from the light rail, which gets you to the Hoboken PATH station in just six minutes.
“If this first [auction] is successful, we might do all the units” at auction, Kaiser says.

1/9/2007 Update:
Drove by the other day, and it seemed as if work was going on at Velocity. A bunch of construction workers pouring concrete. Snapped a few pictures of the perpetually broken windows and some un-planted trees. Anyone know the status of this project? I heard on the street it may be available by the Spring, but it had a checkered past and was wondering if people would ever move in.


Update: 10/19/2006
Here’s a photo just showing how abandonded this site looks from a birdseye perspective. I guess it’s still better than an empty lot. Anyone have any news about what’s going on with this site? I can’t seem to get straight info. Thanks!
Update: 9/5/2006
It seems as if something very bad has happened here at the Velocity developments. I’ve heard rumblings about developer foreclosure and that whomever is holding the bond might be selling these things super cheap sometime in the future. I guess the “if you build it, they will come” phrase doesn’t always pan out.
Not sure it matters, because even thought the well-made exterior walls are up and there are working models, the rest of the units haven’t been touched in months. No interior walls or any other work going on.
That’s Hoboken for you. But not sure what the real truth of this situation is, because I’ve heard different stories, excuses, etc. Even rumors of REMI executives getting nabbed for tax evasion.
Anyone else have any concrete information?
4/20/2006:
Condos. They look well made. Do you think they're priced fairly?
Over half a mile walk to Washington Street. Not that you don't need/want the exercise…
Description - New construction. Luxury Condominiums close to the Light rail Station (and to the projects to the SOUTH)
Website - www.velocityhoboken.com
Address - 600 Jackson St, Hoboken, NJ 07030
Telephone - 201-420-7142
216 Responses to ** The Julianna (f.k.a. Velocity) **
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August 14th 2008 - 16:20:44 |
matt_72 wrote:
Yea, as you saw, it’s $2.4K for a bedrom (with a den! yay!) and then for 2 Br it’s in the $3K range…
I hate to say it, but in this particular case, you might as well move to newport. I don’t have a problem with the projects on that side of town, what I have problems with is the fact that it feels like ghost town down there.
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August 14th 2008 - 16:30:42 |
Do you get a boat for when it rains? Gondola service to higher ground?
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August 14th 2008 - 16:36:55 |
wait only it’s only 2K to live in the ghetto? what a bargain? do you get concierge drug deals included in this price? to the out of towners who moved here…have you never heard of projects before? or was your realtor that convincing? i can’t believe how stupid people are…i can get you a good deal on volcano insurance…
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August 14th 2008 - 17:02:05 |
blaueaugen wrote:
I also have a bridge I’d like to sell you.
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August 14th 2008 - 17:34:38 |
For that price you can get a place in the city.
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August 14th 2008 - 18:29:28 |
Also, can someone tell me why their web site STILL shows renderings rather than staged apartments in the photo gallery? How hard is it to rent furniture for a day and take a couple of photos?
http://www.thejulianaapartments.com/
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August 14th 2008 - 19:01:37 |
Interesting list of
Community Amenities
*Concierge complete with 64 on-site cameras monitored full-time
*A pristine atrium lobby
*25,000 sq. ft. private park with lush landscaping for residents
*State-of-the-art cardio & weight fitness facilities w/ personal cable TV’s
*Dog Run
*Outdoor BBQ’s
*Outdoor Lounge Area with Fire Pit
*Gaming Lounge
*Cyber Café with Coffee Bar
*Pet Friendly Building
*Close Proximity to the Light Rail Station
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August 14th 2008 - 21:42:21 |
wait, hold on here…are people trying to suggest that there are actually people that will decide on an apartment purely based on specifications on a piece of paper. that is what seems to be suggested (”was your realtor that convincing”). unless you’re saying some people who don’t know hoboken well don’t know that there are federal housing projects, and within that, their exact location? because i am the perfect example of why these pretty-boy, know-it-all developers are asinine. back before they had to predictably resort to renting the building, i looked to buy here, because, ON PAPER (and in picture renderings), this place is terrific - hard to argue otherwise. So…what did I do? Knowing that this general area had projects, I walked around there one day. I got a “feel.” “Could I live here?”-type thinking. It didn’t take long to realize the answer was no.
Freakin know-it-alls.
Then on top of this, they want to charge nearly 2.5k for a small unit. That’s the other aspect of things that amazes me - do people not comparison shop? I pay 2.6k and have 1200 sf. And I don’t have to live in an at-best depressing, at-worst dangerous environment. Some people are suckers.
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August 15th 2008 - 09:09:59 |
I never looked at the Juliana, but walked around the area when I checked out Ariel Square and the Emcee a few blocks south of it. Beautiful buildings - they really are - but the area is terrible. My fiance took one look at the neighborhood and was like ‘Nope.’ The realator tried to sell us on the fact that there was a Starbucks (true) and a PF Chang’s (not sure if it’s true) coming to the area. Maybe in due time this area will come around, but I could see why the building is half full.
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August 15th 2008 - 12:03:23 |
Reality of the Community Amenities:
*Concierge complete with 64 on-site cameras monitored full-time - Only in East building, so if you live in West, you’re SOL.
*A pristine atrium lobby - Exaggerated. The lights don’t even turn on in one of the pristine lobbies.
*25,000 sq. ft. private park with lush landscaping for residents - True, but no pets allowed outside. Not even on a leash.
*State-of-the-art cardio & weight fitness facilities w/ personal cable TV’s - True - nice equip.
*Dog Run - Does not exist; not even construction.
*Outdoor BBQ’s - Are privately owned by renters so when they leave, so do your wonderful BBQs
*Outdoor Lounge Area with Fire Pit - Does not exist. There are however, a few patio tables.
*Gaming Lounge - Does not exist
*Cyber Café with Coffee Bar - Does not exist
*Pet Friendly Building - True - they’re really great about dogs. No breed restrictions or weight limits.
*Close Proximity to the Light Rail Station - True
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August 15th 2008 - 12:18:58 |
I was one fo the first renters there back in November and my realtor was very upfront about the location…projects, still under developed, etc. I was on a time crunch with job relocation and also having a large dog, it worked out ok. I have a garage spot and have had no issues living there but do not enjoy the local scenery given a choice. Coming from the burbs back home, I was happy to be within a 15 minute walk to downtown, even if it wasn’t the most happening part of Hoboken. BUT I am considering moving since I got a good deal on rent and refuse to pay an increase. I agree their prices seem high.
Anyone have any suggestions for very dog friendly places with parking? Seems most of the managed complexes have size or breed restrictions if allowed.
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August 15th 2008 - 15:08:56 |
maybe try looking for someone renting a Sky Club unit. they allow dogs and have indoor parking that is spacious.
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August 15th 2008 - 15:19:01 |
SkyClub? Wouldn’t that just be moving from the north end of the ghetto to the south end?
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August 15th 2008 - 15:29:14 |
As for the amenities they are advertising, the mgmt. has said all those things are coming, but most have not materialized yet. The BBQ’s advertised are different from the resident that has their own grill out there now (so I was told). Are they still advertising the wifi? I never got mine to work, but use the free interweb for my own wireless network. I really doubt they are almost fully rented, even one building, I see a lot of dark apartments. I have seen a noticeable increase in new people every month. No longer quite as “Shining-esque” down the hallway.
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August 15th 2008 - 15:39:42 |
I forgot to add that the units are quite quiet and while not a substitute for localparks, the low-rise design and courtyard is a nice change from the typical developments in town. Heard that the 75 unit “luxury” apartment complex on the vacant lot across the street is being held due to litigation.
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December 2nd 2008 - 10:54:38 |
If thinking of renting here there are better options, the management is very poor, they will say everything and deliver nothing. I was told FIOS ready, free basic cable, free wifi, free internet and a whole list of ammedities. When I signed the lease (one day before move in for they would not return my messages) they refused to put basic cable in the lease, I found out later for there is none. Wifi has never worked, the building does not have fios there is basic internet but it is slow. There is no “concierge” there is a person to except packages that is all they are required and able to do. I saw the owner said the building is LEEDS by default, it has a heated garage, that would never fly with LEEDS. They decorated the lobby with a CAPITAL TACKY and fired the bldg manager and never rehired anyone so no one really knows how to maintain the bldg. The apts are nice but poorly constructed paint all over the place, walls not straight and something is always breaking. Do not trust the agents and they would not give me more than a years lease so they have plans to raise the rent. Unless you get a great deal out of them do not rent here. Also plan to move out after the year or expect a big rent increase.
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