Toll Brothers City Living
14
May
5/14/2008 Update:
Hoboken no longer #1
Here’s another sign the Hoboken real estate market is deteriorating. During a conference call with analysts Tuesday, Toll Brothers Chief Executive Robert Toll lowered his grade for the Hoboken/Jersey City market to B. That’s a far cry from the A+ ratings Toll gave back when they said they were “Killing ‘em in Hoboken!” For the past year Toll has given Hoboken a B+ rating, but now it’s down to a B and Hoboken is no longer Toll’s best performing market. Princeton gets an A, though the rest of New Jersey gets a C.
Toll gives a lot of his markets an F, including western New Jersey towns off Route 78. Overall Toll says the spring selling season was “quite weak” in most markets, and some buyers are getting cold feet because they can’t sell their current homes for the price they need to upgrade to a Toll “luxury home”. Could it mean those parking lots by the Hudson Tea building won’t be turning into the already approved condo buildings anytime soon?

Older updates after the jump…
2/28/2008 Update:
Some news on Toll:
Big Loss, Hoboken Update, Arabs Buying Stock
Toll Brothers just reported its worst quarter ever, but not because of Hoboken. The biggest builder of “luxury” homes reported a loss of $96 million in its fiscal first quarter – it’s biggest loss in 22 years. Toll blamed the loss on the housing recession, which forced it to write down the value of developments. The loss of 61 cents a share was greater than expected, and a far cry from the $54 million gain a year earlier. On a conference call, Chief Executive Bob Toll said,
“Ceaseless talk of a recession continues to dampen the mood of consumers. This drumbeat, coupled with concerns over mortgages, the direction of home prices, and foreclosures, has kept pent-up demand on the sidelines.'’
When asked about our neck of the woods, Toll said:
“Hoboken and Jersey City continue to do really well for us in the urban high rise, but there are another 35 markets out there that we’re still waiting to see hope in… The projects in Hoboken and Jersey City… are selling very well and are progressing nicely.”
Meanwhile, The New York Times says the government of Abu Dhabi is spending some of its oil profits on shares of Toll Brothers. The Times says the Abu Dhabi Investment Authority (ADIA) took a large 4.5% position in Toll, and one estimate says the ADIA may have as much as $700 billion to spend:
“Abu Dhabi has about 9 percent of the world’s oil and 0.02 percent of its population. The result is a surfeit of petrodollars, much of which is funneled into a secretive, government-controlled investment fund that is helping to shift the balance of power in the financial world. Such riches, coupled with the more agressive stance being taken by ADIA and other sovereign funds, has raised concern in Washington that these investors will wield their wealth for political as well as financial reasons.”
12/6/2007:
A reader pointed out this recent Toll Brothers story on CNN.
Their first loss as a public company, and possibly not their last. Are there more economic downturns coming in our future?
11/12/2007 Update:
Toll Brothers is the biggest builder of luxury homes in America. Which one of its markets are doing the best in this time of strife? You guessed it: Hoboken.
Toll reported quarterly revenue fell 36 percent as their cancellation rate rose to the highest level ever. 39 percent of Toll’s customers backed out of their orders in August, September, and October. Signed contracts with customers were down 33 percent, and Toll said demand worsened last month as excess supply of available housing for sale kept customers at bay.
With all this bad news, CEO Bob Toll was asked to once again give letter grades to his markets. Hoboken/Jersey City came in at the top of the list with a B+. That unit includes Maxwell Place, Harborside Lofts, The Tea Building, and 700 Grove in JC. The rest of New Jersey got a D. Hoboken was followed by B-rated New York City, Connecticut and Delware. Toll gave many markets an F or worse, including Michigan, most of Florida, Southern Calfornia, and Arizona.
Many people are predicting much worse times ahead. What are your feelings about that? Agree / disagree?
8/22/2007 PM Update - Executive Conference Call:
On the Toll Brothers conference call, CEO Bob Toll said overall “traffic is pretty stinky out there.” He changed his tone when he was specifically asked if he still sees strength in the Hoboken/Jersey City markets. He said yes, they see strength here, and that both cities are considered “B+ markets” that are doing “very well”.
When an analyst asked Toll how the 700 Grove Street tower was selling, Toll said it was “pretty much the same as Hoboken”, as he ran through the sales figures:
Hudson Tea Building: 70% sold (still has renters)
Harborside Lofts: 72% sold
Maxwell Place: 78%/97% (probably referring to two phases)
700 Grove: 84% sold
Toll Brothers stock closed 5% higher today, but it’s down 31% this year.
8/22/07 Update: Toll Reports Q3 Profit
Tarragon may be at the brink of bankruptcy, but Toll Brothers continues to turn a profit. Toll shares rose this morning after the developer of Maxwell Place, Hudson Tea, and 700 Grove announced earnings that beat Wall Street estimates.
Toll said fiscal third quarter profit fell 85 percent as the housing slump cut sales and forced them to write down property values. Net income was 16 cents a share, much better than the 2 cents analysts predicted but way down from $1.07 in the same quarter last year.
CEO Robert Toll gives letter grades to each market they operate in. Earlier this month he gave Hoboken and Jersey City a “B+”. We’ll see if that’s still the case when Toll holds a conference call at 2pm today. Back in May Toll said “Hoboken is still pretty much going gangbusters.”
Description - Residential real estate developers
Website - www.tollbrothers.com
Address - 93 Washington St, Hoboken, New Jersey ( NJ ) 07030-3532
Telephone - (201) 963-4800
They wrote the SUV off as a business expense.
5/10/2007 Update:
Apparently, the “killing ‘em in Hoboken” is now just “severely injuring them in Hoboken”, as the A+ rating has been downgraded to a B+.
A question was posed to Bob Toll: “Bob – business is going downward, is this a correct interpretation?” Bob Toll – “yes”,
However, it seems as if our area is still one of the strongest in the country. Here’s their “report card” for the USA:
Mass / RI – F
CT – B+
NY exurbs – B+
NY Urban Q/Bk/M – B+/A-
NJ Urban Hob/JC – B+ [was – killing ‘em aka A+]
NJ exurbs – F
MI – F
Chicago – F
MIN – C-
PA – Phil – B
PA – Poconos – F
DE – C+
MD shore – F
DC/NVA – D+
Raleigh / CHA – B
SC – D
FL Central / Orlando – F
FL East Coast / Jcksvl / Tampa – F+
TX Dallas / SA – B
NoCal – B & D average C
SoCal – C
AZ – D-
Vegas – F
Reno – F
CO - C













141. MauMau | December 6th, 2007 at 4:11 pm
Don’t get me wrong. I don’t think these people should have gotten the subprime mortgages. They did. Now the country as a whole has to deal with it.
Feeding frenzy on a inflated market. For those who were smart and invested wisely, great.
Americans across the board are living beyond their means.
There’s foreign investment in our financial institutions, as with Citicorp. Not that that is necessarily bad, but corporations must keep their shareholders happy.
The fact that Wall Street is relying on 4th quarter consumer spending to keep us out of a recession, 4th quarter spending which will put many people further into idiotic debt. It’s a nightmare mobius strip.
The fact that Murdoch recently took over WSJ just before the sh*t started to hit the fan is also a little scary. He’s a very powerful, connected man.
Let’s not forget the national debt.
142. kooky kat | December 6th, 2007 at 4:18 pm
OK - so this is all Rupert Murdoch’s fault? Thanks for that information, I can sleep better at night now! PHEW.
Gotta run, time to get some online shopping done! WHEE!
143. MauMau | December 6th, 2007 at 4:29 pm
No, I didn’t say it wasy his fault. How did you come up with that?
Controlling the media, has that ever been done before? Hmm.. If there’s something those in power don’t want us to know, nothing like controlling the media. And in this country the media, including the press, is becoming increasingly monopolized by a very powerful few.
144. kooky kat | December 6th, 2007 at 4:42 pm
I find it interesting that of course, the conservatives are now controlling the media (At least WSJ and NYPOST) - but when it’s ever suggested that there the “liberal media” is controlling things, that’s just nuts!
145. MauMau | December 6th, 2007 at 4:49 pm
Control is control. Control is now about sales and ratings, and shareholder wallets. Keep everyone happy. Don’t rock the boat. Are news is increasingly white washed feel goog crap.
146. fawnliebowitz | December 6th, 2007 at 5:22 pm
kooky kat wrote:
Uhm, what about the liberal media: NYTimes, LA Times, Washington Post, CNN, CBS, NBC, ABC, NPR. I could just go on and on, but enough already. I fear it would fall on deaf ears.
147. rag246 | December 6th, 2007 at 5:26 pm
Yeah, let’s have a partisan debate on a real estate thread. I’ll go next:
Why is George Bush acting like a Democrat by subsidizing fools with taxpayer money (read the part where the HUD guarantees nonperforming loans), and Mayor Roberts donating to Republican fascists?
148. kooky kat | December 6th, 2007 at 5:40 pm
fawnliebowitz wrote:
Yo, I am on your side here.
149. Easy-E | December 6th, 2007 at 7:08 pm
fawnliebowitz wrote:
Ahhh jeez.. Not THIS sit again.
Oh god no! Not the LIBRUL MEEDEEUH!
Give it a rest will you? There’s such a thing as Centrist too you know. Right wingers have such a hardon for labeling anyone who doesn’t goose-step in line wih their narrow view of everything as a dirty, filthy hippy LIBRULS.
Gotta love it, Thanks for keeping the hate alive Fawnlie Bowitz.
How’s that search for WMDs and Osama coming along? Nevermind, I know the answer.
150. bri777 | February 29th, 2008 at 11:51 am
Subprime Explained:
docs.google.com/TeamPresent?docid=d...djsr4fn&skipauth=true&pli=1
151. FAP | February 29th, 2008 at 12:24 pm
I like how some realor-type people think that since the cap on the amount of mortgages Fanny/Freddie are allowed to own has been raised these agencies which took big hits (Fanny had a 3.6 billion quarterly loss), and expect more, are looking to dramatically expand their book.
Good luck realtors, the agencies even with the influx from their preferred offerings aren’t in a position to save your asses.
152. el norte | May 16th, 2008 at 1:08 pm
Toll Brothers are from Pennsylvania. It’s time for some local builders to step up to the plate.
153. Max_Power | May 20th, 2008 at 10:13 am
Interesting nugget from today’s WSJ in a story (page D1) about areas of the country where home prices are holding up. From the section on New York…
“Those areas of Brooklyn that are close to Manhattan are also holding up well. On the periphery, places like Jamaica, Queens; parts of the Bronx; and nearby New Jersey towns such as Jersey City and Hoboken are off between 3% and 14%.”
154. rag246 | May 20th, 2008 at 10:41 am
Max_Power wrote:
Unpossible!
155. RUHOBO | May 20th, 2008 at 11:08 am
I think JC is skewing the numbers.