HUMC’s glossy full-page ad
However, one Hoboken411 reader is a bit concerned with the full-page ad from Hoboken University Medical Center that appeared right on the inside cover of the latest issue:
Money spent in the wrong places
“In a typical, dare I say cynical, Hoboken approach, the powers that be at Hoboken University Medical Center have chosen to fritter away some of their bond enabled dollars with a full page, inside front cover ad in the glossy, toss at every front door, advertising publication “palisades” (you scratch my back, I’ll scratch yours) from which it received the coveted HEALTH CARE HEROES AWARD.
Perhaps the HUMC public relations department would better serve the community by working off the old-fashioned concept: Build a better mousetrap and the world will beat a path to your door…
But mouse traps don’t offer commissions.”
While myself or this 411 reader don’t know for sure if this ad was actually paid for by HUMC (only about $4500), another reader had wondered if it was given “gratis” to the hospital for “future considerations.”
Regardless of how this ad was paid for, is HUMC that terrific? Or is this just “damage control” and “image manipulation?”