HUMC’s glossy full-page ad

8/18/2008:

Some of you may read the Palisade magazine, a sister publication of the Hudson Reporter. There are in fact, some interesting “lifestyle” articles in this free (advertiser-supported) periodical.

However, one Hoboken411 reader is a bit concerned with the full-page ad from Hoboken University Medical Center that appeared right on the inside cover of the latest issue:

hoboken-humc-hoboken-university-medical-center-hospital-voted-some-hospital-of-the-year-by-njbiz.jpg

Money spent in the wrong places

“In a typical, dare I say cynical, Hoboken approach, the powers that be at Hoboken University Medical Center have chosen to fritter away some of their bond enabled dollars with a full page, inside front cover ad in the glossy, toss at every front door, advertising publication “palisades” (you scratch my back, I’ll scratch yours) from which it received the coveted HEALTH CARE HEROES AWARD.

Perhaps the HUMC public relations department would better serve the community by working off the old-fashioned concept: Build a better mousetrap and the world will beat a path to your door…

But mouse traps don’t offer commissions.”

While myself or this 411 reader don’t know for sure if this ad was actually paid for by HUMC (only about $4500), another reader had wondered if it was given “gratis” to the hospital for “future considerations.”

Regardless of how this ad was paid for, is HUMC that terrific? Or is this just “damage control” and “image manipulation?”

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9 Comments on "HUMC’s glossy full-page ad"

BarbaraR56
Member
BarbaraR56

Right now it is claimed by the Executive Finance Director that the cashflow problem they are experiencing comes from the Insurance Companies not paying the hospital what it is due. It appears that when the Insurance Companies are billed they should be paying their bills in 30-60 days, right now they are paying in 90-120 days. As for the vendors, the Engineering Department which facilitates the hospital (and also has the largest budget) is on credit hold with every vendor they deal with. I have no answer to this question, but it does not make sense to tout the turnaround of the hospital while their vendors are not being paid. Is that the reason they are in “the black” so speak? It makes you wonder. 😮

TrumpT3
Member
TrumpT3

“…advertising publication “palisades” (you scratch my back, I’ll scratch yours) from which it received the coveted HEALTH CARE HEROES AWARD.”

Palisades didn’t give HUMC the award, according to your latest post, so why leave up a line from an anonymous letter writer that we now know is untrue? People don’t exactly fact check their posts before sending them to you, so if you know there’s something incorrect in there, I think it should be taken out so we know most of what’s here is true…

Journey
Member
Journey

[quote comment=”99947″]It would be great to know that HUMC is coming through. We can only hope that the hospital administration is NOT pulling a Dave Roberts/Dick England act by not paying it’s vendors as to paint a “rosey” picture of the hospital’s finances. If they are holding payments to any vendors for a 90 period, this hospital is in trouble. Hope complete financial statements are availible for viewing before HUMC winds up in the same crisis as City Hall. I believe advertisement is necessary for any business to survive.[/quote]

I’ll second your hopes.

whineanddineinhob
Member
whineanddineinhob

It would be great to know that HUMC is coming through. We can only hope that the hospital administration is NOT pulling a Dave Roberts/Dick England act by not paying it’s vendors as to paint a “rosey” picture of the hospital’s finances. If they are holding payments to any vendors for a 90 period, this hospital is in trouble. Hope complete financial statements are availible for viewing before HUMC winds up in the same crisis as City Hall. I believe advertisement is necessary for any business to survive.

Journey
Member
Journey

About the question, “is HUMC that terrific? Or is this just “damage control” and “image manipulation?””

I’ve been to the ER and the Maternity ward of HUMC.

I’ve also been to Allegheny General Hospital in Pittsburgh. (They saved my life, I was in ICU for 11 days and 6 in shared room.)

I spent 3 days at University of Pennsylvania Hospital for 3 days. Which was horrible on so many levels, from people that can’t insert an IV to nurses that don’t respond to a patients call bell for hours (leaving me covered in vomit for hours and not able to move more than finger).

A tiny little ER on Cape Cod.

Hackensack Univeristy Medical Centers ER.

Where does our own hospital rank? It is no Allegheny, but then I benefited from surgical procedures they were pioneering. If U of Penn Hospital and Hoboken’s were right next door to each other, I would pick Hoboken. Hoboken and Hackensack are close, I think Hackensack is bit more polished, but it is not right here.

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