W Hotel Hoboken
18
March
3/18/2008 Update:
Not sure how many of you noticed that the W Hotel got the big “W” a couple days ago.
Running on more than two days without sleep, I whipped a quick 60 second video together (with appropriate music). Thanks to the Hoboken411 reader that sent the shoddy cell-phone video!
Rest of the updates after the jump…
1/23/2008 Update:
My “quarterly update” is about 7 weeks late, but below are some pictures taken 15 days ago over at the W Hotel construction site.
Notwithstanding the hazardous falling concrete, I personally think construction is progressing quite nicely. Unlike many of the cookie-cutter, poorly built “boxes” many people call “luxury condos,” this building is a sophisticated jewel in comparison. Not only will it be a fully functioning hotel, with health club, spa, night club, giant service kitchen, maid services, conference rooms, 5-star restaurants and more, it will contain custom-built residences for the rich and famous.
Projects like this take time in order to be constructed properly. Anyone that thinks otherwise is completely naïve.
See how the W Hotel has looked through various phases of construction after the jump.
8/30/2007 Update:
Figured I’d throw a quarterly update up about the progress of the looming W Hotel along the Hoboken Waterfront.
The W Hotel website is now up and fully functioning (along with a pleasant soundtrack). Additionally, I stumbled across this blog called the “Passions of a Zealot”, and Andrew Calvo who runs it, is obviously hot and heavy for Barry Sternlicht, who runs Starwood Hotels. He travels far to update both the Hoboken and downtown Manhattan locations.
The updated W Hotel website has floor plans you can review. The 4BR residence is actually very sweet (if I won the Mega Millions Lottery). Over 3,000 square feet, and not one, not two, but THREE balconies. If you can’t get lucky living here, you might as well buy a coffin.
See floorplan, and picture (taken last month).

5/11/2007 Update:
“Tracking” the progress of what now seems like very past-paced construction.
Also, a screen-grab from the Starwood Hotels website, where you can get a little tease about the 5,000 square foot Bliss spa and the bar with “amazing Manhattan views”.

See more progress photos below.
Original concept drawing…

3/22/2007 Update:
Some growth in the past four months. See previous progress below.
11/17/2006 Update:
Here’s some “exciting” construction pics and as expected, deadlines get pushed back.
Description - Coming 2007 2008. Luxury 270 room hotel.
Services - Fine dining, bar and lounge, banquet facilities and corporate meeting rooms, fitness center with swimming pool, spa and more.
Website - www.appliedco.com/aboutUs/pipeline/hotel.shtml
Address - 200 Sinatra Dr, Hoboken, New Jersey ( NJ ) 07030
Hotels Japon Japan Hotels Online
Hoboken, W Hotel










181. MF | March 18th, 2008 at 4:22 pm
well i couldn’t agree more then; that’s exactly where i was going with that. it’s the politicians. but unfortunately that’s nothing surprising. and then they just typically say that we are ungrateful for all the hard work they do - a red herring - when really it would be hard for them to deny that there is full objectivity when they are getting campaign contributions from real estate developers
182. hobojoe | March 18th, 2008 at 5:33 pm
Max_Power wrote:
I have a few pictures I took of the Red “Erie Lackawanna” above the ferry slips I took last October. (This was before the clock was in place, so the tower wasn’t lit up yet) Only time I’ve seen it lit.
My guess is that they’re waiting until they finish the work until they light it up officially…
183. hooter-boken | March 18th, 2008 at 6:06 pm
hobokentownie wrote:
I was thinking Wu-Tang!
184. plaintruthiness | March 18th, 2008 at 6:32 pm
Why couldn’t they just attach the “W” to the side of the building instead of proping it up like an ugly billboard? It does not do justice to the building, and I’m sure the architect didn’t want it sticking out like that. So, where do the advertising dollars go for that outsized “W” billboard?
185. westy | March 18th, 2008 at 7:28 pm
When did the design of the top and signage for the “W” change?
If you look at the original design that was used to get the project approved the top had a diffrent roof line and the big “W” was inset.
This obviously cheaper and tacky design makes you wonder what else has been changed and cheapened with the project.
The underlying problem is that the residents can not trust Mayor Roberts and his administration to live up to their word especially when it comes to developers getting a better deal.
186. thebinatwork2 | March 18th, 2008 at 9:18 pm
plaintruthiness wrote:
Why would you have to pay advertising dollars to yourself?
187. plaintruthiness | March 19th, 2008 at 4:32 pm
thebinatwork2 wrote:
OK, clarifying “paying advertising dollars”… Who did the hotel pay or payoff to get that billboard-like sign up there? Doesn’t that have to go through some planning commission or “historical society”? What is stopping other businesses from putting up big neon/LED, blinking signs on their buildings instead of the pseudo-Disney Main Street lamplights on all other Hoboken buildings? Next year we’ll see WILEY up in bright red lights…then Sumitomo…then Clam Glove Haunted House…the The Cage…then Lana…then TD Banknorth, etc.
188. homeworld | March 23rd, 2008 at 10:29 am
There was always a W sign sticking up off of the roof of the building. Look at this early rendering:
http://curbed.com/2006_10_whoboken.jpg
189. Red Haven | March 23rd, 2008 at 11:44 am
That is true Homeworld, but the design has clearly “evolved” to be larger, redder, and gaudier. In the illustration you posted the W is smaller and fits into the background.
Take a look at www.HobokenNJ.org and you will see a baloney-filled brochure on the budget at the bottom of the homepage with a different W design. This one looks like two interlocking, but smaller W’s.
The final W we are seeing today puts whore makeup on the face of Hoboken looking toward New York City.
190. homeworld | March 23rd, 2008 at 8:44 pm
Red Haven wrote:
If anything, the “W” sign has less surface area than in the earlier renderings. It went from being a 4-sided “W”, to a 2 dimensional sign. You can only view it from the East and West.
How’s it any different than the Colgate Clock, the ungloved Clam Broth hand, and the former Maxwell House drop, other than the fact that it’s not old? At least now when people in the city look across the Hudson at Hoboken they might wonder, “Gee, there’s a W hotel over there. Maybe Hoboken isn’t half bad, after all.”
191. 9 | March 23rd, 2008 at 9:34 pm
Red Haven wrote:
LOL! Well said!
192. javserr | March 24th, 2008 at 2:26 pm
This will undoubtedly be the worst thing thus far to happen to Hoboken. You people think parking is atrocious now, just you wait. You think waiting for a table on any current weekend morning is irritating, you haven’t seen anything yet.
How long do you think the waterfront will substain that much weight. That area is slowly sinking- Go take a look between 6th-9th streets on Sinatra Drive. The more I think about it the more it makes me sick to my stomach.
193. emarche | March 24th, 2008 at 2:52 pm
javserr wrote:
Really?
You’re not familiar with Mayor (ha!) Dave Roberts?
194. MidnightRacer | March 24th, 2008 at 3:27 pm
javserr wrote:
I’m pretty sure the engineers/geologists kicked the ground a little to see if it had enough air before they built the building.
Interesting tidbit - the next time you hang out at Pier A and stare at Manhattan’s skyline, notice that midtown and Lower Manhattan are the only areas with skyscrapers, whereas between there are shorter buildings. The reason why isn’t a lack of development, but rather millenia ago, glaciers (more than mile thick) had carved its way across what is now Manhattan, running over hard and soft ground, hills and valleys. Where there were valleys, the glaciers deposited the rock shavings into the dips. This dip with natural land fill is the area between Lower Manhattan and Midtown - which are alot harder (ancient hills). This is the reason why buildings are only allowed to be built so high, determined by the stability and hardness of the ground underneath.
195. hobojoe | March 24th, 2008 at 6:40 pm
(in mayor Quimby’s voice):
…and let this bright, dancing “W” stand prominently as a constant reminder of the “W”horing out of Hoboken by it’s elected and appointed officials…
196. hobojoe | March 24th, 2008 at 6:43 pm
Looking at H411’s “Original concept drawing” in the 5/11/2007 Update, I always thought that picture looked “warmer” and more attractive than the sterile grey thing that’s up there now. Then I realized - you literally have to look at the actual building through rose-colored glasses for it to look like that rendering. Seriously.
Does anyone know if we’re going to get a gaudy ‘W’ facing town as well (that same rendering shows one, although it’s rather subdued-looking)
197. Furey | August 12th, 2008 at 2:57 pm
If you haven’t seen it yet, the red “W” sign on top of the hotel is lit for the last two days. It appears to run through various flashes and sweeping colors across the facade of the sign.
198. Katie_Scarlett | August 12th, 2008 at 3:10 pm
Oh goody, a queer W.
199. Springtime | August 12th, 2008 at 3:39 pm
Katie_Scarlett wrote:
You are charming.
200. Katie_Scarlett | August 12th, 2008 at 3:48 pm
Springtime wrote:
Gee thanks, coming from you that sure is a compliment. Pyscho.