Planet Mac

Planet Mac – “Gourmet Mac & Cheese”

Planet Mac coming soon to Hoboken NJOK, the new “concept restaurant” the owners of the doomed Jo’s Diner at 219 Washington Street have come up with is: Planet Mac – “Gourmet Mac & Cheese.”

Hmmm. For one, if I was going to label anything “gourmet,” I’d probably want to call it “Macaroni & Cheese,” not Mac & Cheese, but who’s being a stickler?

And two, most of us remember “Mac & Cheese” all the way back to childhood. Hardly a new “concept,” but rather just another item on a menu of choices.

While I wish them luck, it is certainly an uphill battle if you limit your food options to one (regardless of how many recipes or flavors you sell). Fresh Pommes Frites didn’t last long selling just ‘taters a few doors down, how popular will a place that sells nothing but Macaroni & Cheese be? I guess the market will decide.

If we see piles of elbow macaroni puke on the street on Friday and Saturday nights, perhaps that will be their sign of success?

Planet Mac Hoboken NJ Macaroni & Cheese

Description: Mac & Cheese store.
Address: 219 Washington Street, Hoboken, NJ 07030
Phone: TBD
Online: TBD

3 Responses

  1. nbm3 says:

    super niche product. designed to fail right from the get go. They can’t absolutey believe they will be around in a year from today.

  2. hegemon says:

    Agree. slightly better the “pizza & seafood” concept that was totally destined to fail.
    i don’t see people lining up for the stuff though hoboken surprises me. so much mediocre food. Maybe only shot is that these guys keep late hours for the drinking crowd, though they were not even open for dinner in their previously shuttered place.

  3. nbm3 says:

    But even the drunk crowd will grab a slice of pizza or some burgers on the go. Who goes for macaroni and cheese at 2am??????????

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