Philly Soft Pretzel Factory

Local Hobokenite Sean, who’s a Philadelphia transplant and who loves anything remotely related to “Philly”, was stalking the “Philly Soft Pretzel Factory” website religiously praying that they’d open up a location nearby.

He finally blew a circuit when he saw that a location is “coming soon” to Hoboken. According to the website, it indicated it was going to be located at 2 Newark St.

That was an typo on their website, as the web developer was probably all thumbs. The CORRECT address is: 42 Newark Street, in that new Clam Broth House Corporate Center.

This is a very good location because it’s in a heavily trafficked drinking area. And drunks LOVE carbohydrates. That, on top of being steps away from the PATH, Train and Bus Terminal. Weary, over-worked commuters may dig them after a long day.

We’ll see how this pans out. Pretzel places usually do well in Mall Food Courts, will they have a market here in Hoboken?