Hoboken used for New Era marketing

New Era uses Hoboken image for “Chicago” commercial

New Era uses Hoboken street for chicago cap commercial

New Era Caps used an image of Hoboken in their opener for this commercial – which is supposed to be set in CHICAGO! It features Nick Offerman and Craig Robinson as they trade (lame) insults about their rival teams – The Chicago Cubs and Chicago White Sox.

Stinky Sullivans became “The Dividing Line” and Big Fun Toys became “Q’s Cuts.”

I guess it was too difficult to use an *actual* picture of Chicago to Photoshop?

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new2hobokenrich ktrueblue11 Recent comment authors
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they filmed some of Julie & Julia at the Hoboken Terminal – set back when Julia Child was in Paris

rich k
rich k

What happened to the movie being shot in Hoboken Terminal a year or two back? Based on the costuming, including a soldier in uniform, it was clearly set during WWI. They were shooting on the cheap (minimal lighting and SteadiCam) so it may have been a student film.


great commercial.