Muscle Maker Grill

Muscle Maker Grill opens in Hoboken, NJ

As Hoboken411 told you back in April – a Muscle Maker Grill arrived at 217 Washington Street.

Muscle Maker Grill Hoboken NJ 0 - Muscle Maker Grill

This gives me an opportunity to shine some on the Low Carb Lifestyle – and point out some signs that “MMG” might have missed the boat – and should leave investors concerned about their INSANE (and almost unprecedented) franchise growth recently. It’s almost as if they’re “cashing in” prior to the advent of an impending paradigm shift in public awareness… And it might leave franchisees left behind when the public wakes up.

I lost 70lbs in the past year – and kept it off easily by avoiding food prepared like Muscle Maker Grill!

I personally have never been to a Muscle Maker Grill. When I walked in last week, it was the first time I set foot in a place. Upon first impression – the place seemed to be poorly run, and chaotic. Everyone was (for lack of better words) “confused” and “careless.” That is a troubling sign no matter what business you’re running.

But the reason I bring up paradigm shift – is because the menu at this place is “so stuck in the 2000’s” that I wonder what their remaining lifespan truly is.

You see – they’re still riding the wave of “LOW FAT, HIGH PROTEIN.” Which has been wholeheartedly debunked by the true scientists of the industry. I won’t elaborate too deeply now, but I’m certain that if Hoboken residents make this place one of their regular spots – that they will NOT achieve the weight loss (or maintenance) goals they truly can.

Muscle Maker Grill Hoboken NJ 1 - Muscle Maker Grill

Muscle Maker Grill menu is unforgiving and stuck in old science

When I looked at the Muscle Maker Grill menu – the first thing that caught my eye was the buffalo chicken nuggets -hoping it’d be at least one item I could enjoy. However, the next line was “low fat sour cream.” WTF is that? It’s just processed garbage with added sugar and other chemically altered substances. YOU DO NOT WANT TO HAVE “LOW FAT” DAIRY! It’s unnatural and unhealthy! Throw your low-fat brainwashing in the rubbish!

I asked the ditzy counter-girl “do you have any HIGH fat items?” She couldn’t even formulate a recognizable response – and attempted to redirect me to some “nutrition facts” pamphlet that didn’t exist. I then snapped a couple pics and left.

Later in the day – I did peruse their menu and other items online. I happened to almost get excited for a minute when I spotted three “low carb” items! “Maybe there is hope yet for MMG,” I thought. Two seconds later – I stuck a fork in Muscle Maker Grill. These “low carb” dishes were also painfully “low fat” as well – which means they’re protein heavy – and will leave you MORE HUNGRY than eating MSG-HEAVY Chinese food about half an hour after eating it. (Yes – too much protein in your diet – regardless of how much of a “power-lifter” you think you are – is just about the same as shoveling a box of Cocoa Puffs down your gullet. Excess Protein turns into sugar via glucogenesis and should be monitored).

The bottom line is that Muscle Maker Grill is riding a public perception wave that may quite possibly attract a lot of indoctrinated customers. I feel bad for them, because they honestly believe the hype. But after “feeling good” about eating some heavily marketed meal from MMG – and looking in the mirror a year later – will you remember how swell you felt because you fell for the marketing without doing any real research? Will you have felt duped? Or will you just flick the TV on and continue strengthening your connection to your master?

Muscle Maker Grill is in the “NO FLY ZONE” for successful low carb individuals. Stay away at all costs.

Related smart nutrition links:

  • Check out this article from Carb Smart – which effectively sheds light on how to lose weight. With the exception of the monitoring tools – this is spot on.
  • Pay attention to the Nutrition Science Initiative (NuSI) – as they will finally perform accurate tests, rather than erroneous, poorly run studies that just furthered particular “agendas…” They are a future force to be reckoned with!
  • Lastly – bookmark the Hoboken411 Low Carb Living category shortcut. While I’ve cut back on the frequency, you can see how I’ve shared real-world success stories and prudent advice on how you can benefit from not being a victim to the latest marketing scams and discovering the truth.

Hoboken lands a Muscle Maker Grill at 217 Washington St.


Taking place of the Little Market II (once called Hoboken Class Deli) – is a Muscle Maker Grill.

Hoboken411 reader Kevin, who sent in this tip said that he’s eaten at the Clifton location and felt it was pretty good. According to their website, it’s the fastest growing franchises in the country (they have one in Jersey City too).

“At Muscle Maker Grill, eating healthy doesn’t mean giving up on great food. From our freshly prepared Italian and Tex-Mex wraps, pastas, Asian entrees, salads, burgers and more, every dish is prepared with your health and taste buds in mind.”

Muscle Maker Grill Hoboken NJ 217 Washington Street - Muscle Maker Grill

Description: Muscle Maker Grill – “Great food with your health in mind.”
Address: 217 Washington Street, Hoboken, NJ 07030
Phone: 201-942-9661

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Wednesday, October 17, 2012 8:07 pm

I have been to two locations. At both, the service was incredibly slow. They both were staffed by muscle bound gym dudes who might know what they were doing at a gym but not a restaurant. All the chicken was overlooked to hockey puck texture. I will never go back.

Wednesday, October 17, 2012 7:02 pm

Funny how some companies can never get the art of manipulating social media/blogs. If it sounds like a PR person(usually one from an agency who has never actually eaten at said chain) and touches obvious corporate powerpoint slide talking points, comedy ensues. Can you guys please work “franchise/corporate synergy” into your next review?

Wednesday, October 17, 2012 2:27 pm

I love this place – great healthy lunch at a great price. MMG is just what we need in this town. They offer delicious low cal meals at a great price! It’s no wonder they are the hype and growing so fast!!

Reply to  536washington
Wednesday, October 17, 2012 4:14 pm

Hahaha, what a schill! You must be the manager or maybe even an owner.[quote comment=”217595″]I love this place – great healthy lunch at a great price. MMG is just what we need in this town. They offer delicious low cal meals at a great price! It’s no wonder they are the hype and growing so fast!![/quote]

Thursday, April 19, 2012 2:38 am

This is such good news. I love this place. They do almost everything right. Not surprised they’re growing so fast.

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