Will Cake Boss lines now get shorter?
Buddy adds Cake Boss location in NYC Times Square
We all know the Cake Boss lines in Hoboken NJ are ridiculous.
Thousands of visitors come to the Mile Square city to catch a glimpse of a what is essentially a television show set. Buddy could serve a bag of dirt, and they’d still probably rave about it.
Either way – the Daily News reported today that he’s adding a location in NYC:
Cake Boss Buddy Valastro expands
“Cake Boss” fans who don’t have time to wait in line outside Carlo’s Bake Shop in Hoboken for baker Buddy Valastro’s treats can now stay on this side of the Hudson.
That’s because come Thursday morning at 10, the Cake Boss Cafe will open at Discovery Times Square, the exhibit space at 226 W. 44th St. Valastro tells The News the cafe is a way to expand his business and satisfy fans.
“So many people come from New York to visit the bakery,” Valastro says. “They had some empty space, and since it’s so close, I can easily deliver fresh-baked Carlo’s goods there every single day.”
The Discovery location will sell Valastro’s smaller baked goods, like cannolis, lobster tails, cupcakes and more. They won’t, however, produce the massive designer cakes Valastro creates on “Cake Boss,” which returns to TLC May 30.
“I didn’t want to do this until I knew I could handle the volume,” Valastro says. “We had the museum space and we were looking for ways to tie our network brands into this experience,” says Christine Wacker, Discovery Communication’s director of commerce partnerships. “We felt ‘Cake Boss’ was perfect for that experience.”
Besides the baked goods, the cafe will sell branded items from “Cake Boss,” Carlo’s Bake Shop and Discovery. Since “Cake Boss” became a hit show, Valastro’s drawing power has boomed. As a result, however, folks can wait for hours in line outside his Hoboken store to buy baked goods, and maybe get a glimpse at some of the show’s stars.
“I feel bad for my Hoboken patrons who have to wait for hours,” he says. He said the line was six hours recently. “I want to make it a good customer experience for everybody.”