de fine – doomed

3/31/2009 Update:

Less than two years after opening, De*fine is closing up it’s shop at 610 Washington Street.

define hoboken doomed going out of business - de fine - doomed

See updates when times were better after the jump…

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4/21/2007 Update:

Opened yesterday, and Roberto from De*fine says:

“Check us out… define yourself!”

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Read more about the store and see some previous pre-opening shots, construction, etc below.


define logo2 - de fine - doomedHere’s some info regarding the new mens & womens clothing boutique opening soon at the old Family Doctor location at 610 Washington Street.

Steve DiPasquale (from NINE bar) and his parter Roberto hope to get this operation open some time in April 2007. I recently had a chance to speak with Roberto about what he expects de*fine to offer Hoboken.

de*fine is going to be a larger than average clothing boutique that is targeting a 50/50 mix of mens and womens clothing in the mid to high range, but at reasonable prices.

Roberto brings quite a bit experience to this shop, with partner and family tenure in the fashion industry exceeding 50 years, and is confident that they will offer many “before trend” options.

Their buyer points out why they won’t just be “another Hoboken clothing store”:

  1. We have exclusivity for Hoboken on several brands.
  2. We are offering an inviting atmosphere of good music, couches, TV and of course overall decor.
  3. We will be carrying many lines that people may have not heard of yet in unison with the more common lines. To give you an idea of what I mean, my buyer was the first buyer to bring VonDutch to New York several years ago before they had that big boost of popularity. So, basically we look for whats going to be hot and not only what is currently cool.
  4. Styles for lounging, partying, hitting the beach and even selections for your 9 to 5!
  5. NO outrageous prices!!!

In the approximately 1200 sq. ft. store, they plan a diverse selection of offerings that will include Diesel, True Religion, MissMe, Kiki and English Laundry, amongst others.

On top of the garments, a selection of accessories will also be available, such as belts, hats, jewelry, bags and more. And for those that treat their pooches like celebrities, they’ll even be a small section of cute and fun garments for the smaller dogs in Hoboken. Sorry, giant dogs will have to go to the big & tall shop if it ever opens!

By keeping a uniquely different selection of styles, Roberto and his team aim to be able to provide Hoboken residents with fine clothing choices with a limited risk of seeing another person out on Friday night with the same shirt or blouse.

Check back for more on the development of de*fine. Here’s some pictures of the work in progress.

New clothing and accessory boutique for men and women
Address: 610 Washington Street, Hoboken, NJ 07030
Phone: TBD

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define under construction march 29 2007cs - de fine - doomed

Very early in the construction phase, dismantling the old examination rooms the previous doctor’s office had:

define hoboken early construction - de fine - doomed

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Wednesday, April 1, 2009 3:41 pm

ghetto slum was good – better than current ghetto of 5k apartments and 1k a month car leases

but its all still good

Wednesday, April 1, 2009 3:15 pm

dawnrose, there will always be appeal to Hoboken as long as yuppies think it is a nice place to drink and hook up with each other just a short ride home from work in NYC.

However some on this board would close the bars, halt the parades etc until that appeal is gone. If and when that happens, the renters will go somewhere else (Brooklyn, Astoria, UWS). More business will go under as the renters’ money goes with them, and the landowners of Hoboken (commercial and residential) will realize how much they depended on those damn frat boys and sorority girls.

Hot spots come and go.

Wednesday, April 1, 2009 2:26 pm

I apologize I meant post # 51 not post # 50

Wednesday, April 1, 2009 2:24 pm

#48 & # 49: “YES EINSTEINS” I became distressed over the economy when Boston Chicken closed. The point I was trying to make and I didn’t think I made things that complicated was that it saddens me that every day I see a different Hoboken business close. #50: To answer your question,I don’t know where you’re from. I don’t know how long you’ve been here. Hoboken used to be basically a ghetto slum. It did not look the way it does now. It wasn’t anything like it is now.

Wednesday, April 1, 2009 9:13 am

[quote comment=”146054″] I love this town. I don’t want it to go back to the way it used to be. [/quote]

and exactly what would that be?

Would love your thoughts, please comment.x