Serenity Boutique closes

Serenity Boutique closes in Hoboken, NJ

For some strange reason – Serenity Boutique located at 736 Washington Street closed down.

Not sure if they were having tenant/landlord issues there or not – but they claim they’re looking for a new location. I wonder what business would move prior to securing a different spot?

Anyway – this space is now for lease. No word on where their new location will be.

Serenity Boutique Hoboken NJ closed - Serenity Boutique closes

Serenity Boutique a big hit for Hoboken Moms


The owners of Serenity Boutique (734 Washington St.) sure hit the ground running here in Hoboken. Shoppers are flocking to the new clothing store – which specializes in unique and fashionable clothing, shoes and accessories for women as well as children (boys & girls).

See gallery below – and 25% off coupon!

Serenity Boutique Discount Savings Weekend!

This coming Saturday, June 11th and Sunday, June 12th – Serenity Boutique is offering Hoboken411 readers a 25% discount on their purchases!

Click the coupon below to either print it – or simply show it to them on your smartphone when checking out.

Serenity Boutique Coupon June 11th and 12th SM - Serenity Boutique closes


Serenity Boutique – Hoboken’s next retail clothing store

Opening up sometime in May 2011, is Serenity Boutique.

Serenity Boutique takes the place of the old Patina Realty spot at 736 Washington Street, and will feature ladies clothing, shoes and accessories – as well as children’s clothes & shoes (both boys & girls).

Owner Joelle and her partner Tom have been doing a fantastic job revitalizing the interior – with exquisite attention to details like crown moulding, lighting and layout. They’re segmenting themselves in the “mid to high range” – and strive to offer products not available elsewhere in Hoboken.

More to come soon on Serenity Boutique!

Serenity Boutique Coming Soon to Hoboken NJ 736 Washington Street - Serenity Boutique closes

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No one should be surprised by this. With Washington St. rents so high and strong competition from Big Box Retailers, Shopping Malls and the Internet, there is no way for Mom and Pop businesses can survive. When I saw they had marked everything down to 80%, I knew they were done. Trust me, they are just giving stuff away at that point and not even recouping what they spent on their product. If they were moving to another location, they would have brought their merchandise with them. Sadly, I think we have seen the last of Serenity.


Wow what a great store!!! The people are working are so helpful and the customer service is great. They are running a great sale on childrens and kids rain gear. Boots, Coats, Umbrellas and backpacks!! 20% off!!! I also overheard they are running at the end of July that 20% of the proceeds are going to St. Judes! So it’s not just another store running off with your money… They are giving back to society. So lets not be so harsh on a store we are only learning more about. There prices are reasonable, the people are helpful and they give back. So lets give them a chance.


i love this store so much. they have such cute stuff, and very reasonable pricing. all the people who work there are so friendly and helpful. i had one girl running up and down the stairs so much but she didnt mind at all!

the owner is really nice too and very easy to talk to. they all seem to go above and beyond for their customers. i signed up to their mailing list and their sales are great.

i definitely recommend this place!


Another foofy boutique. Yays.


Wow another boutique on the block. It amazes me that retailers come into town, sign leases, rebuild the space to find out the competition is doors rather than blocks away. For instance, who build a 711 across the street from the Daily News? A business that has been there at least 20years. Now the Falafel restaurants, ok we have 1, than another, now we even have 2 on the same block, come on, is anyone doing their homework?? More of these shops need to start hitting 12th 13th 14th streets, there is even better parking in that part of town. Spread it out folks its only a mile town 😉