European Wax Center getting closer!

European Wax Center opening this summer

A quick update to the European Wax Center that’s coming to Maxwell Place…

The sign is already up – and the owners think that June 2011 is a safe bet for when they’ll be ready to smooth bodies over in Hudson County. (I wonder if those girls in the short-shorts will be customers?)

European Wax Center coming soon Hoboken NJ Maxwell Place 2011 - European Wax Center getting closer!

Maxwell Place: European Wax Center to smooth bodies

Coming soon to Maxwell Place (#1135 on the north side): European Wax Center. Expected to open April 2011.

European Wax Center coming soon to Maxwell Place Hoboken NJ - European Wax Center getting closer!

“European Wax Center began as a department within a second generation family owned salon located in Aventura, FL. The founders, David and Joshua Coba, spent over 10 years refining every aspect of the company before evolving into a stand-alone wax only facility.

Today, European Wax Center is recognized by its guests as a premier provider, industry leader, and national brand franchise with a focus built around providing guests The Ultimate Wax Experience!

We offer a high-end environment at an extremely competitive price point. Our strong corporate image and brand are well known throughout the country as we service thousands of satisfied guests each and every week. Our company has extremely solid footing with regards to systems, structure, organization, state of the art information technology, and associate education.

At European Wax Center, we’re not in it for the short term gain or one time visit. Instead, we focus our energy on long term business and guest loyalty. We are determined to position ourself as a key player in the world of franchising. We will focus on facilitating the relationships within and the continued growth of the entire franchise network by providing open lines of communication, continuous education and training, up to date use of technology, and the strategic use of structure, organization, image and brand in efforts to maintain a path of excellence.

European Wax Center was not built on any one key to success. And growing our company is not about opening many locations. It’s about nurturing and developing a solid team who believes in our morals, our values, and our lifestyle of good business.”

Description: The Ultimate Wax Experience
Address: 1135 Maxwell Lane, Hoboken, NJ 07030
Phone: TBD

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Any more updates on when this place is opening up?


My girlfriend works at the European Wax Center in Clifton and this is a great place. They don’t use normal wax, it’s a blue wax that gets hard and supposedly doesn’t hurt as much as regular wax because they don’t use strips and they pull the hardened wax instead. Until they open in Hoboken check out the one in Rt 3. Get your wax by Magdelena, supposedly she’s the best.


I love Maxwell Place, so high-end!