Hoboken Gold Coast


[Continuing the ORIGINAL Hoboken411 “Photo of the Day” series…]

Gold Coast of Hoboken; Literally

You’ve surely heard of the phrase here in New Jersey, the “Gold Coast.” It’s often used by Realtors to promote the thousands of available properties sitting vacant outside New York City.

To be honest, I have not looked up what the origin of this phrase is – despite several people I know telling me it came somewhere from Chicago at one point. Don’t want (or need) to know.

My question: Is the area surrounding Manhattan truly considered a “Gold Coast?” If so, why? Because of the “bubble” we’re in? The fact that economic strain hits us later than the rest of the country?

What happens if (and when) more serious economic troubles hit this area? Wouldn’t that make the “crash” that much more difficult to deal with? Slower to rebound from?

Anyway – I (literally) created this image of Maxwell Place if it were truly a “gold coast.” Not sure how close to the real color of gold I got it, but I tried.

Hoboken NJ Gold Coast - Hoboken Gold Coast

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Sunday, December 12, 2010 8:17 pm

I think those marketing this “Gold Coast” area are simply doing their best to make its name synonymous with “rich neighborhood.” The Near North Side of Chicago acquired its name similarly because it is one of the richest waterfront areas. Even NYC was once called the “Big Onion” (because it was a smelly city full of immigrants) but was later marketed as the “Big Apple” (taking its name from the famous jazz club) because that was more favorable to tourism. Some of these monickers are more subtle than others…

Sunday, December 12, 2010 2:08 pm

The Gold Coast is in Australia.

Saturday, December 11, 2010 8:28 pm
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