Sweet Nicholas – For rent

Sweet Nicholas lasted about five years in Hoboken

About a month ago, another ladies boutique (Sweet Nicholas) quietly closed their doors in Hoboken.

I’m telling you that block on Washington St. between 7th & 8th is cursed – even with celebrity endorsements. I just wonder how new upscale places like Alba Boutique (next door) will fare…

Why do you think these clothing stores are dropping like flies? Less discretionary money for the girls in Hoboken? Bad market research? Terrible location? Social media “likes” not translating into “bucks?”

Sweet Nicholas doomed Hoboken NJ - Sweet Nicholas - For rent

Description: Former contemporary ladies clothing shop now for rent.
Address: 718 Washington Street, Hoboken, NJ 07030
Phone: 617-256-9560

See below for “better times…”

Sweet Nicholas Celebrates one year in Hoboken

11/3/2011 Update:

Ladies, take note! Sweet Nicholas Boutique (718 Washington St.) is proudly celebrating their one-year anniversary this weekend!

So swing by the party on Saturday, November 5th – and have some fun with raffle giveaways, “sweet” treats, a little bubbly and some extra discounts as well.

Sweet Nicholas Grand Opening: November 6th

11/4/2010 Update:

“Sweet Nicholas Boutique is opening this weekend at 718 Washington Street. The boutique showcases an updated collection of sought-after contemporary brands that highlight the latest fashion trends. You’ll find unique styles from celebrity-favorite labels, as well as some personal favorites! (and after 10 years of retail buying and a lifetime of shopping, there are quite a few of those…)

Please join us this weekend to celebrate the grand opening and help us launch our dream! Store hours will be 11am to 7pm on Saturday and 12pm to 6pm on Sunday.”

See photo gallery below:

Sweet Nicholas coming to 718 Washington St.

10/22/2010:

Sweet Nicholas ladies clothing coming soon to Hoboken NJ 718 Washington Street - Sweet Nicholas - For rent

Coming soon to replace the old Halliburton Homes location at 718 Washington Street is a ladies clothing store called Sweet Nicholas (website still under construction.)

Expected to open in November 2010, Sweet Nicholas will be a contemporary women’s clothing boutique that “combines the best shopping trends from both east and west coast” in an “exciting retail environment that offers unique, stylish fashion at affordable prices.”

Accessories, loungewear and activewear will compliment the array of contemporary apparel that will be offered.

Special note to Sweet Nicholas: I’d suggest re-vamping your LOGO. Doesn’t make for a good street-presence. Look what happened to Signature Kitchen because of their wacky logo! Doomed!

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showme789
showme789
Wednesday, January 6, 2016 12:35 am

Just another case of a business buying in to the Hoboken myth. The rents in Hoboken are simply to high and unsustainable. This isn’t the Village…it’s Hoboken. Hoboken is a poor knockoff of a “village” and way, way overpriced. Sorry, but nothing is going to survive in this town until businesses stop paying the prohibitive rents. As I’ve said in other posts, storefronts need to remain vacant until the Realtors get the message that Hoboken commercial rentals have reached the breaking point.

Russ
Russ
Thursday, November 4, 2010 7:43 pm

What’s going on with the lack of men’s clothing shops in Hoboken? It seems like there are dudes everywhere, but the only decent store I’ve found that even carries mens clothing is Paul Michael.

Friedupright
Friedupright
Reply to  Russ
Friday, November 5, 2010 10:38 am

Sorry, Russ. Another one bites the dust – Paul Michael is no more.[quote comment=”199571″]What’s going on with the lack of men’s clothing shops in Hoboken? It seems like there are dudes everywhere, but the only decent store I’ve found that even carries mens clothing is Paul Michael.[/quote]

HobokenMark
HobokenMark
Reply to  Friedupright
Friday, November 5, 2010 10:18 pm

I think the lack of men’s stores just boils down to the fact we don’t shop nearly as much. My girlfriend and I stopped by Sweet Nicholas this week. The store’s decor looks like it belongs in the west village and my girlfriend seemed to like it (she bought something). They have a seating for the guys in tow which i appreciated.[quote comment=”199589″]Sorry, Russ. Another one bites the dust – Paul Michael is no more.

[/quote]

mooshu
mooshu
Reply to  Russ
Friday, November 5, 2010 8:34 pm

Jos. A Bank? But that’s not a place to shop for casual items so much.

The lack of men’s shops has been on my mind as well today. Was looking for a cool gift for a friend of mine…[quote comment=”199571″]What’s going on with the lack of men’s clothing shops in Hoboken? It seems like there are dudes everywhere, but the only decent store I’ve found that even carries mens clothing is Paul Michael.[/quote]

pawzclawz
pawzclawz
Thursday, November 4, 2010 12:23 pm

Went in here the other night. Not alot of selection. It could be to soon yet. Very expensive.

Evelyn
Evelyn
Friday, October 22, 2010 7:05 pm

Interesting wallpaper.

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