Creative Little Monsters

6/27/2008 Update:

I didn’t officially confirm this, but one reader basically said that the coloring book store is no longer, and the space is just used for kids parties.

I suppose this might have had something to do with, I don’t know,

Any parent reading hear something about this?

I thought this would be a no-fail business. I wonder what went wrong…


Previous (and sadly out-dated) updates after the jump…

12/09/2006 Update:

Here’s a view inside. They currently now have over 1000 titles in stock. Plus various other related knick-knacks.

They’re available for private parties, and will even handle some outside food if required (pizza’s, sanwiches, etc).


12/1/2006 Update:

Reminder, this genius new childrens coloring book store opens tomorrow!


11/15/2006 Update:

411 posted this new business yesterday without speaking to the owner, Seth. After speaking with him at length, this store is going to be a coloring book store! It’ll be a great addition to Hoboken, especially with all the new parents. He’ll offer a very interactive environment and encourage kids and parents alike to spend time in the store (great especially if the kid has ADHD!!). Parties, events, and other ways to entertain that bundle of energy.

Scheduled to open on December 2nd. They’ll have hot kids musical group Hot Peas & Butter performing. They’re all over Noggin and Nickelodeon.

Here’s more about Creative Little Monsters:

The Greatest Coloring Book Store on Earth

The only store for kids and kid-minded adults that exclusively sells coloring books and nothing else! It’s a place for fun and imagination- where creativity is celebrated and coloring is an artform. Every possible type of coloring book will be represented, including the following categories:

  • History
  • Geography
  • TV & Film
  • Literary
  • Outer Space
  • Cartoon Characters
  • Holidays
  • Religion
  • Trains, Plains & Automobiles
  • Animals
  • Nature/Outdoors
  • Men & Women in Uniform
  • Fantasy (dragons, mystical creatures)
  • Food
  • Famous painters
  • International/Foreign
  • this month’s special/featured this month (Black History Month, etc)

CREATIVE LITTLE MONSTERS will be a bright, colorful world designed to inspire creativity and imagination- as if visitors have entered a life size coloring book for the first time. Kid-sized tables and chairs will feature tear sheets of coloring pages for kids and adults to color as long as they’d like.

CREATIVE LITTLE MONSTERS will become a destination for parents and their budding artists. We will host birthday parties, weekly performances by local children’s musicians/performers and readings by children’s authors. Weekly workshops where kids will learn to design and publish their own, one-of-a-kind color books will surely become a neighborhood favorite.

Kid-friendly candy and drinks will be sold, as well as that ever so important cup of coffee for parents.

With the demographics changing in Hoboken and all the new parents, it seems as if uptown is changing along with it. First the El Bambi baby store on 12th & Washington, now a children’s bookstore.

Finally taking the place of that long-defunct Hall’s Pharmacy location on 12th and Park is “Creative Little Monsters” (final name may be different). They will have all kinds of kids books and other fun things including coloring books to unleash the artistic side of the little buggers.

It’s run by Seth Jarrett of Jarrett Creative Group. They currently have a studio at the Monroe Center. He had involvement with MTV producing shows such as House of Style, MTV Rockumentary, Ultrasound and The Week In Rock. He later went on to direct music videos and television series/specials such as The Isaac Mizrahi Show, Candice Bergen Catches Up and The Jerky Boys: Don’t Hang Up.

His directing work was highlighted when his short film debut, “Six Months of Darkness, Six Months of Light,” starring Kelly Rutherford, won Best Director honors at the Long Island Film Festival.

In 2000, Jarrett was hired to develop and Executive Produce all music programming for the newly-launched Oxygen Network. Over the next two years he created several prominent series for the network, including Daily Remix, a daily music news show, and Custom Concert, a performance series which has featured such artists as Sarah McLachlan, Avril Lavigne, Alanis Morissette, Tori Amos and the Goo Goo Dolls.

In 2001, Jarrett established Jarrett Creative Group (JCG) to further develop and produce original programming for television. JCG continues to produce music series for Oxygen, as well as music videos, TV promo campaigns, and the 2004 reality series, “ROCKED with Gina Gershon,” for the Independent Film Channel.

Description: Children’s Bookstore
Services: Books and other creative things
Address: 1200 Park Ave., Hoboken, NJ 07030
Phone: 201-217-1774


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Friday, June 27, 2008 12:30 pm

I live in that area. I passed by the other day. I found out they were no longer there. I was in there once. I’m single and childless. I thought it was a cool and great store. I’m kinda sorry they didn’t make it.

Friday, June 27, 2008 10:10 am

How many coloring books does one expect to sell? I think the owner answered that for his or herself. Kids don’t need more stuff – They need places to go. The new owner seems to get it.
My daughter has been there 3 times, and each time was a birthday party or a class.

Sporky Gugenheim
Sporky Gugenheim
Monday, June 4, 2007 1:39 pm

Franky little kids are annoying and smell like sour milk.

Wednesday, May 30, 2007 5:11 pm

Finally tried this place out after reading so much about it. I was on my way to a baby shower and wanted to bring along a nice childrens book for the wishing well.

I walked all the way up here from 2nd street early one morning only to find out that it was closed for a childrens party!!! I was furious that a place can just shut their doors and not allow customers in. I will never go back and if you decide to give them a chance, I would call first. I think it’s great that they have childrens parties however they should have a private space or at least an area for the people who go out of their way to give them business.

Tuesday, April 24, 2007 11:41 am

This business is incredible. At first, I thought it was a mere place where you could buy coloring books and crayons. I don’t have any kids, but me and my wife baby sit a pair of twins from time to time and take them here for a little fun. The classes, contests, community involvement is really smart. Way more than I ever thought.

And it’s really fun to re-enact the scene between Darth Vader and Luke Skywalker (when he loses his hand) by using the oversized inflatable crayons on the windows with a kid. We didn’t even get kicked out for that… though I’m not saying you should do it.

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