Beer League premier party at Madison
Well, it seems that this movie has officially tanked. All the promotion on Howard, the big premiere party at the Madison, and it hasn’t even made 20% of the budget back.
Here’s the stats:
Opening weekend: $275k
Total Gross: $475k
The party was supposed to be from 7 to 9, and they had a guest list, and were handing out blue wrist bands for the open bar. They weren’t letting people in before 9.
The staff cleared most of the bar stools out and were formally dressed. At around 7 they started walking around with various appetizers, like chicken fingers, pigs-in-a-blanket, pizza, jalapeño poppers, and more. The bar started getting pretty packed after 8.
Several of the TV’s were looping a DVD of his uncensored 3 minute movie trailer. In addition, they were handing out movie paraphernalia. We got some hats, t-shirts and beer can coolers with the movie logo on it.
A few of the co-stars of the movie were also present to sign a movie poster. We wanted to say hi to Artie before we left, but he seemed to have left before us. He went out for a smoke and disappeared. Maybe he had to go home for something (he lives in the Constitution North building around the corner).
To add to the “premier” feeling of this event, they also had a spotlight truck outside of the bar. So what started out as having a few quick drinks turned into something a little more interesting than usual.