Attention Readers: Submitting Events
Hoboken411 is glad to publish most of the interesting events going on here in town, and receives a bevy of email each month along those lines. But…
Not all fliers are created equal
In the “old days,” all that was required when developing promotional artwork for most events – was some kind of announcement flier. These are usually letter-sized fliers posted to walls, telephone poles or just handed out. Understandable, because that’s a standard paper size and commonly available.
However, the web is a different story. Because you are NOT limited by PAPER size!
Vertical real estate on a website is at a premium. And I prefer NOT to use tall, portrait-sized fliers. In most cases, I re-design the flier for the folks that submitted them. But in some instances – the re-design job is too complex, and their event doesn’t get posted because I don’t always have the time. With that being said…
Please make web-ready artwork!!
I’ve begun communicating the acceptable Hoboken411 graphic specs to some regular-submitters – and figured now would be a good time to tell everyone else.
When you’re creating any promotional fliers – please make sure it will scale down to 530 pixels wide by 300 pixels high (up to about 350 pixels high is OK – but the shorter the better).
YOUR PROMO WILL HAVE A GREATER CHANCE OF APPEARING ON HOBOKEN411 IF YOU FOLLOW THESE SPECS!
See some examples of how I’ve had to re-design some fliers in order to post them…
(Proper Flier Design Specs – Hoboken411.com)
Single, Mingle & Bark
Here’s one I did for this week’s “Single, Mingle and Bark” event at Liberty Science Center….
They sent this ridiculously tall graphic – but I totally re-designed it to make it web-friendly. This required a bit more effort, since I also laid out completely new type:
This one for MusicSnobbery’s 4th Anniversary Show at Maxwell’s last week was easy – I just re-shuffled the elements to make it fit… If only they were all this easy…
And finally – here’s another simple re-layout I did for the Spaghettiaoke event a while back: