How to Secure More Clients as an Interior Designer
How to Secure More Clients as an Interior Designer
Whether you happen to be a brand new one-person interior design operation looking to score the very first client, or you are a veteran in the field and need to bolster your loyal customer base, there are more than a few ways to spread the good word of your brand.
For clients to turn to your particular services, they need to trust in your abilities as a designer, which can be hard to do if you do not yet have any examples of your work to showcase.
There are ways around this, and with the help of some tips, tools, tricks, and techniques, you might find that anything is possible in the world of design.
If you need a helping hand on your journey toward running a successful, sustainable, and highly profitable company, here are some points to hopefully help you get pointed in the right direction.
Utilize 3D Modelling Tools
If you have a design in mind, why not show it off in all its glory by utilizing a 3D modeling tool?
This is possibly one of the very best ways to bring your static designs to life on the page. Your ability to showcase the room in detail can make all the difference when it comes to showing your clients that you are indeed the best person for the job.
It is all very well explaining your designs and showing your clients the floor plans, but without an experienced eye, it can be difficult to visualize what the final design might look like.
This is where the 3D modeling tool can truly shine, as it provides you with a shining example of the finished product. Moreover, the best tools are incredibly easy to use and let you cook up designs in very little time.
Start a Blog
Do you possess an elite knowledge of the industry? Is your passion for interior design worth sharing with the world? Have you got a way with words? Why not try putting your storytelling skills to the test and begin your own blog?
If you are able to master the art of blogging, it can be a good way to net yourself a little side income, but perhaps more importantly, it can work as a marketing tool to get your interior design business noticed, especially if you put some effort into SEO optimization and keyword research.
Plus, if you can manage to get your posts featured on prominent interior design websites, you may be able to drive more traffic toward your brand in no time at all.
Blogs can also do well to convince people that you are a voice of authority on the subject matter.
They give your target audience another aspect of your brand to interact with, engage with and discover you from.
Go to Design Shows
What better way than to meet like-minded individuals and learn a few tricks of the trade than to attend a design show?
You never know, you may meet your next great business partner, one that can skyrocket your design efforts into the future.
Design shows can be a good place to start getting fully involved with the rest of the community and to keep ahead of the game.
Keeping up with the latest industry trends is also incredibly important if you want to stay relevant and hold your own in a competitive industry, and design shows are one of the best places to get started.
Encourage Word of Mouth Marketing
Word of mouth marketing can be extremely powerful in the world of design, especially since the nature of the work is so visually impactful, meaning if you get the right customers on board, you can potentially create some powerful brand advocates.
By nudging your current clients gently in terms of spreading the word of your brand, you may be able to boost your customer base substantially.
Branch Out in Design Services
By offering more design services, you will likely net yourself some more clients, to begin with. More services mean you have a better reach, a better reach means more clients, and more clients means more money in your pocket!
Since you probably already possess a deep understanding of at least some design elements, you may have the tools and the expert eye necessary to start thinking about moving into more areas of interior design.
This can be difficult at first, but it is worth it in the long run, and for anyone struggling to get their hands on new clients at jobs, it is certainly worth thinking about.
Great Branding is Crucial
Great branding can make a huge impact on your ability to find new customers. Just think about how an advert can stick in your head, the aesthetics of a logo can be instantly recognizable, or a company’s message can be so easily remembered.
In any design-related field, branding efforts should be top-notch, particularly if you need to convince anyone that you have an eye for taste.
If you cannot manage to properly design your own brand, what hope do you have to design anything for anyone else?
Leverage Social Media
The online world will be invaluable in your attempts to grow a brand, and the power of social media should not be underestimated.
Social media can be exceptionally strong in the right hands. Even in today’s digital climate, in which seemingly everyone alive has a Facebook account, standing out is still very much possible.
If you want new clients but do not know how to reach them just yet, building a strong social media could be the best way to go – you might find they start discovering you with ease.
Work on Your Rapport
There will no doubt be plenty of times when you and the client will be talking one-on-one about a new design, and it will be your job to convince them to make the right choice.
This kind of situation should be indicative of your ability to build a strong rapport, and therefore, trust in your services.
The better your gift of the gab, the higher the chances of convincing clients you are the right company to turn to for their interior design needs.