Peak Marketing (or “content shock”)

Peak Marketing – Too much content is counter-productive

I think we’re reaching a point in society where almost everything that comes out of corporations trying to compete in the digital world is essentially total BS. Where companies have full staffs of people who don’t know what they’re talking about. And they’re in charge of the “message.” This is peak marketing, in our opinion.

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Marketing material used to be called “copy.” Copy was written by trained copywriters. Their job was to write interesting persuasive copy that sold products or services. The ability of these millennials to write compelling copy is almost non-existent. Blame the schools and technology. Who qualified them to be “Content Marketers?”

Case in point:

Schweid Burgers – What is this nonsense?

We enjoy Schweid & Sons Burgers. In the top 3 of our favorite “ready to grill” pre-made fresh burger patties commonly available these days.

And the reason we like them is that we saw them in the store, and simply tried them voluntarily. Not because they convinced us via some advertisement or social message.

Looking at their package, they had all sorts of links to their online accounts. Out of curiosity, we checked it out and even signed up to their email list. They had some kind of “gamification” thing going on where you can “earn points” to win free stuff. What a crock.

So we get these emails that have marketing blog posts. Never seen anything more useless. Who are the end users that enjoy this stuff enough to keep them coming? This is content shock 101.

Look at this post about “tailgating.”


By Amy Ebeling

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Every year, thousands of football fans park their cars in lots and throw down a serious party before the game – also known as tailgating! Tailgating is one of America’s favorite pastimes, and for good reason. Sipping cold beer and munching on delicious food so close to all the action is way better than sitting at home watching it on your TV. Whether you’re a casual tailgater or the team’s number one fan, if you’re looking to have a serious party, you need serious accessories. Grab a seat and huddle up because your football season is about to get a whole lot better!

[411 Note: “So close to the action?” In a parking lot? In the freezing cold? No thanks. “Better than sitting at home?” Nope. This girl wants you to think she’s “discovered” how to tailgate. The phony nature of this is clear.]


This incredible grill takes our number one spot in the portable grill world thanks to its sleek design and large surface area. No matter if you’re feeding two or 30 people, the Coleman Road Trip Propane Portable Grill LXE can handle it with ease. It’s grilling surface is 285 square inches, so you can easily cook multiple hot dogs and Burgers all at once. The interchangeable cooktops allow you to switch out grill plates for griddle or stove based on your cooking preferences.

Are you ready for the kicker? It easily folds away when it’s game time! Plus, it’s super easy to clean since the grates are porcelain coated and even comes with a removable grease tray. Put on your MasterChef hat because everyone will be flocking to your tailgate section begging for a delicious Burger. Trust us, this portable grill is a total game changer.

[411 Note: This tiny grill is a game changer? What a moron! She’s never been tailgating to see how elaborate some setups are. Almost commercial kitchens in some of them!]


Every incredible tailgate experience needs a reliable cooler. Keep the drinks flowing with the impressive YETI Tundra 65 Chest Cooler. It’ll ensure your drinks stay ice cold all day long thanks to 3 inches of PermaFrost Insulation and an extra-thick wall design. Did we mention it’s also practically indestructible? Yes, it’s certified Bear-Resistant so it can take roughhousing from your buddies all day long. (It’s very versatile so you can take it with you anywhere!) The T-Rex Lid Latch is made of heavy-duty rubber and patented technology so you’ll never have to deal with another busted latch. It’s the only cooler you’ll ever need to buy!

[411 Note: Who “rough houses” a cooler?]


Want to relax in the lap of luxury as you tailgate? These hammocks are calling your name. All you need is a trailer hitch to hook them up in under 10 minutes. They each have elevated footrests and support up to 250 pounds each. You’ll be the King or Queen for the day, so kick your feet up and enjoy!

[411 Note: Have you seen the size of the tailgating crowd? 250 pounds is on the lighter side of the bell curve.]


Now that you have the right grill in mind, you’ll need the perfect tools to get that exquisite Burger or dog tasting just right. This Stainless Steel BBQ Kit includes 20 stainless steel utensils with heat-resistant handles. It includes a spatula, tongs, steak knives, silicone brushes and much more. They’re dishwasher safe and a grill masters “toolbox”!

[411 Note: Anyone who owns a grill obviously already has all the utensils and tools they need, no?]


The sun’s rays or a downpour is enough to put a damper on an otherwise great tailgating day. But don’t worry, investing in a quality canopy can save you from the unpredictable elements. Plus, it’s easy to set up/take down and has the most positive reviews we have found in a portable canopy. It comes in 8 colors so you can pick your favorite team’s and support them even more!

[411 Note: With all these accessories and other items you need to schlep along just for a few hours in an asphalt parking lot – can you see why tailgating is a “fad” that is certainly on the way out? Along with the rest of professional sports (i.e., bread and circuses?)]


What’s better than beer and games? A mix of both. Add a little extra camaraderie and fun to your tailgating circle by bringing along a portable beer pong table. Drinks, fun, football, and a little friendly competition will be had by all. It may even draw the attention to make some new friends!

[411 Note: People still play beer pong?]


Tailgating in parking lots in the winter months can get COLD. If you pre-make many of your dishes such as buffalo chicken dip or chili, you obviously want to make sure it stays as hot for as long as possible. Meet the Wonderbag – A.K.A. your new best friend. It’s a portable slow cooker that uses NO electricity. That’s right. It’s so heavily insulated that it continues slowly cooking your already cooked food, and then keeps it hot for up to 12 hours! See for yourself, it’s that impressive.

[411 Note: The wonderbag is a gimmick. Why go back to the stone-ages to cook? They have to use emotional hooks to get people “guilted” into buying this piece of crap. Get a slow cooker instead.]


Hate deciding between holding a plate of food or drinking your beer? Well, now you don’t have to. With Go Plate, the plate fits right over your bottleneck beer, cup, or can. It allows you to hold both at once, and all you have to do is simply remove the plate to take a sip. Genius.

[411 Note: Isn’t gluttony one of the seven sins?]


After practicing all year long, the time has finally come to show off your skills at the annual Tailgating Cornhole Tourney! Let’s be real though, keeping score can be a tedious hassle. Someone always forgets or there’s continuous arguing about the score. Well, not anymore! These electronic cornhole boards are here to change the game as you know it. They come with huge light-up numbers on the front to display your score to the world with simple up and down buttons on each backside to keep score. The rechargeable battery lasts for 12 hours and you can even customize the design on the front to be your favorite team’s logo or color scheme.

[411 Note: The people just want the burgers and the beer. Who needs all these gimmicky games and gadgets?]


Picture yourself shivering in the cold while simultaneously drinking an ice-cold beer. No one wants to be that uncomfortable! Have no fear, simply pull out the trusty Mr. Heater Buddy Heater so you can keep the party going (comfortably) all day long. This heater can heat up to 225 square feet of space but is also small enough to pack along without any trouble (it’s only 11 pounds). This bad boy runs on propane and stays on for 4-6 hours. If the crowd around you gets a little rambunctious and knocks it over, it even has a tip-over safety shutoff mechanism. Party on!

[411 Note: Isn’t it clear by now the amount of “hassle” just to stand in a parking lot and then pay through the nose to watch guys in tights toss a ball around is just not worth it?]


Do you want to blast your team’s fight song clear across the parking lot so the visitors can hear it? This baby will do the trick. Meet the JBL Waterproof Speakers. Not only are they waterproof, they have impressive battery life, so you’ll never run out of juice to keep the music pumping up you and other fans!

[411 Note: Just talking about how complicated “tailgating” is, makes us never ever want to do it again.]

While all of these accessories are incredible, we all know that every great tailgate starts with a phenomenal burger, so be sure to pick up a pack of Schweid & Sons Burgers from your ahead of the big game.

[411 Note: I think these guys should stick to focusing their time and energy on making delicious burgers. Terminating their PR department and lowering the cost of the burgers by $1 a pacakage would go a LONG way!]

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