ShopRite Wholesome Pantry

ShopRite Wholesome Pantry

If anyone going to the local ShopRite has paid any attention the past year or two, you’d have noticed a new brand sold exclusively there: Wholesome Pantry.

Wholesome Pantry is a “private label” brand. Products made by other companies, but with the Shoprite branding and packaging. Many large corporations have done this already, like Walmart, Whole Foods, Home Depot, etc. It’s a way to control costs, as well as increase profits for these companies.

We’ve had relatively good luck with almost all the Wholesome Pantry products, with the exception of one flavorless hot tea which we’ll never buy again. Other than that, a good value along with many fully organic options. The product line is aimed at those who do not want preservatives, additives or artificial colors in the food they consume.

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ShopRite sent us some samples to taste recently:

  • Wholesome Pantry Organic Crushed Pepper and Truffle Oil Popcorn. There are two kinds of popcorn lovers. Those who like “light and airy,” and those that like “rich and flavorful.” This popcorn is for those who belong in the light and airy camp. This popcorn is very light, only with subtle flavor at all. But many will enjoy it. We prefer popcorns that are popped in oil, and have tons of cheese (Palo’s Popcorn is our top choice).
  • Wholesome Pantry Organic Energy Mix. While we feel this calorically-dense type of snack is dangerous – they do come in handy for many people. We’ve tried our fair share of these over the years, and believe it or not, this “energy mix” is very well balanced. Not too sweet, not favoring one flavor over another. An alternative to candy to pack in your lunch.
  • Wholesome Pantry Organic Pecan Halves. These are simply raw unsalted pecans. They taste no different than any other raw pecans, to be honest. However, you can feel good knowing that they’re organic and competitively priced.
  • Wholesome Pantry Freeze Dried Fuji Apple Crisps. Another extremely simple snack. One ingredient. No added sugar. Really tasted like fresh apples. A better option than junk food or candy.
  • Wholesome Pantry Almond Butter. Almond butter is an alternative to peanut butter. This requires stirring to mix the oil which separates. Also much cheaper than any other brands.

Thanks to ShopRite for allowing us to try these (most of which we probably wouldn’t have bought on our own).

Other Wholesome Pantry products we have tried, and like – are their raw chicken options (from NJ-based Readington Farms), organic canned beans, as well as their instant oatmeal.

It would be nice, however, to be able to research who actually makes each and every product under this brand. Perhaps ShopRite can add some transparency in the future. Doesn’t have to say on the packaging, but an online resource would make us feel better.

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