Adjusting on the fly

Adjusting on the fly {good and bad}

Here’s some food for thought for you today. It’s about “Adjusting on the fly.”

Adjusting on the fly has always been a good idea for the individual. Your circumstances change – and you make “on the fly” adjustments in order to improve your life, or whatever.

But I’m seeing a new trend specifically regarding businesses – and more specifically START UPS. It seems that the amount of careful thought that goes into many endeavors – has dwindled in recent years.

Do you “trust” businesses that have schizophrenic identities?

One recent example is Jet.com. They went from “club” style membership, to “save the more you buy” to “Sold to Walmart” in like a year or two.

How does that constant changing build loyalty? Especially when you sell out to one of the biggest destroyers of small businesses in America? (Amazon being the other big bad guy.)

jet.com adjusting on the fly dumb to buy from them

Is throwing it at the wall to see what sticks okay for everything now?

That whole mentality of “throwing it at the wall to see what sticks” can be construed as “we don’t know what we’re doing, so we’re going to risk being wrong.”

It can be hazardous, but today it appears that most people don’t care ENOUGH to turn their backs on companies like Jet who seem to not care about their actions.

We were initially thrilled with Jet – but have since not made a single purchase. We hate the gimmicks. We hate their alliance with Walmart, and we can still find a better deal each and every time.

So what good did they do? Not much, for other than Mark Lore who now can buy even more things for himself.

Dynamic markets need dynamic thinking?

As a counterpoint – I do understand that companies these days need to be “flexible” in relation to market conditions.

You naturally do NOT want to continue down a path that is not beneficial or lucrative.

But how do they decide so quickly? Is it stupid data metrics? It seems that NO ONE has the patience to see if something will “pan out” as they had hoped. They GIVE UP so quickly.

Maybe that has some pros – as they don’t “bleed as much,” however – that also shows limited persistence behind their initial beliefs.

Not sure if we can sum it up in general – but we don’t like the writing on the wall. Much of it seems to be just looking for a quick cash out rather than delivering products that create loyal and long-term customers.

And that is the sentiment we’ll stick to for the foreseeable future.

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