You won’t love Ben & Jerry’s after reading this!
You won’t love Ben & Jerry’s after reading this!
411 note: As much as you get wooed by Ben & Jerry’s “free scoop” (of blubber) a couple times a year, don’t let the devil win! Just because something tastes good – doesn’t mean you should shove it into your gullet. Any time a corporation becomes like this (i.e., a mega conglomerate, and a cell in a public company’s financial spreadsheet) you MUST question their intentions. Remember, fancy marketing usually has TEAMS of psychological effort behind it. “Feeling good” about spending money on automated ice cream slop is what they want. They’ve done a fantastic job beating you, that’s for sure. But maybe you’ll change your mind after reading below.
Tell Ben & Jerry’s CEO Jostein Solheim, aka Scooper Man: ‘Roundup-Ready’ Ice Cream is not ‘natural,’ or ‘socially responsible.’ Go Organic!
It’s official. Ten of 11 samples of Ben & Jerry’s ice cream tested positive for glyphosate, the active ingredient in Monsanto’s Roundup herbicide.
It’s the latest in a long line of complaints against the ice cream brand that claims its social mission “seeks to meet human needs and eliminate the injustices in our local, national and international communities,” and that its focus is “on children and families, the environment and sustainable agriculture on family farms.”
TAKE ACTION: Tell Ben & Jerry’s CEO Jostein Solheim (aka Scooper Man): Roundup-Ready Ice Cream is neither ‘natural’ nor ‘socially responsible.’ Go 100% Organic!
Ben & Jerry’s, the $1.5-billion subsidiary of London-based Unilever (sales of $60 billion), has no rival when it comes to scamming consumers. Behind the iconic ice cream brand’s greenwashed façade lies the tale of a company that built its mega-profitable empire on the back of a #dirtydairy industry that produces contaminated food, poisons Vermont’s waterways, abuses animals, exploits workers, bankrupts farmers and contributes to global warming by supporting GMO monoculture agriculture that strips the soil of its ability to draw down and sequester carbon.
For 20 years, activists have played nice with Ben & Jerry’s, politely making the case that the company should live up to its claims of “social responsibility” and “respect for the Earth.” But no more, says Michael Colby, former editor of the Food & Water Journal and co-founder of Regeneration Vermont. In his recent article, “Ben & Jerry’s Has No Clothes,” Colby walks readers through Ben & Jerry’s history of empty promises to clean up its act.
Describing early efforts to convince Ben & Jerry’s to go organic, Colby writes:
We were told at the time, by Ben himself, after a year’s worth of meetings and even an offer of a job to me “to work with us instead of going after us,” that Ben & Jerry’s was not going to transition to organic because it wouldn’t allow them to “maximize profits.” Quick, throw another tie-dyed shirt to the crowd! Or launch a new flavor! Send some ice cream to the schools! Anything, just get the attention off of what Ben & Jerry’s is doing to its homeland, and our homeland – all to maximize its profits.
Decades later, still no transition to organic—despite this statement on the company website from CEO Jostein Solheim: “My mantra that I’ve repeated a hundred times since starting at Ben & Jerry’s is: ‘Change is a wonderful thing.’”
Who pays for all those Ben & Jerry’s “maximized profits”? Consumers, Vermont taxpayers, farmers, and farm workers. By refusing to transition to organic, or to even remotely live up to its claims of “social responsibility,” Ben & Jerry’s is responsible for:
• Running Vermont family farms out of business. Despite the pretty pictures of happy cows, Vermont’s dairy industry is anything but pretty—in fact, it’s in a downward spiral. According to a December 2016 article by Will Allen and Michael Colby, Vermont’s nonorganic (conventional) dairy farmers are forced to sell their milk at a loss:
Currently (December 2016), the price of milk at the farm is so low and so devalued that it costs the farmer more to produce it than they can sell it for. Increasingly, it’s not even worth the cost of shipping it. This year more than 40 million pounds of milk were dumped by October, shattering last year’s record dump in just nine months.
Given this economic reality, no dairy farmer, organic or conventional, can survive. Since Ben & Jerry’s founding in 1978, nearly 3,000 dairy-farm families in Vermont have been forced off the land, with only about 800 remaining today, says Colby. By supporting farmers’ transitions to organic, and paying a fair price for organic milk, Ben & Jerry’s could restore Vermont’s once-thriving dairy industry.
• Polluting Vermont’s waterways. Vermont taxpayers face a $2-billion bill for cleaning up the state’s polluted waterways, especially Lake Champlain, the #DirtyDairy’s dumping ground for animal wastes, herbicides, chemical fertilizer, and other toxins. Colby writes:
State officials estimate conservatively that the pollution from the mega-dairy farms like those supplying Ben & Jerry’s has caused at least half of the damage. Entire sections of Lake Champlain are unswimmable, properties have been devalued, aquatic life is suffering, and drinking water is testing positive for – surprise, surprise — toxins like atrazine and glyphosate (aka Monsanto’s Roundup), both used abundantly on Vermont’s dairy-destined corn fields.
• Abusing animals. Industrial dairy farming looks nothing like the fake images on milk cartons, of happy cows grazing on lush green pastures. Allen and Colby report that the average life expectancy of a dairy cow, when allowed to live as they are genetically wired—on grass and fresh air—is about 20 years. Today, most industrial dairy cows are processed into hamburger before they get to the age of 6. The USDA’s National Animal Health Monitoring System (NAHMS) says dairy cows are dying prematurely from painful and preventable causes like udder infections (mastitis), respiratory problems, hoof infections, leg injuries and diarrhea, all directly attributable to the conditions geared toward maximizing milk production at the expense of the cow’s health.
• Exploiting farm workers. Ben & Jerry’s claims of support for Migrant Justice’s “Dairy with Dignity” program ring hollow. According to the Migrant Justice website, Ben & Jerry’s promised to “work with Migrant Justice towards a written agreement . . . to adopt Migrant Justice’s Milk with Dignity Program within Ben & Jerry’s Northeast dairy supply chain.” So far, Ben & Jerry’s hasn’t fulfilled that promise because, company officials say, they’re unable to get its supplier (of non-organic milk), St. Alban’s Co-Op, to get on board with the program.
• Putting human health at risk. Polluted waterways, degenerated soil, exploitation of farm workers and global warming all threaten human health. So do the massive amounts of Roundup, atrazine, and metolachlor—all carcinogens and endocrine disruptors—that not only poison the environment but, at least in the case of Roundup, also poison Ben & Jerry’s ice cream. The company will no doubt argue that the amount of Roundup in its ice cream is “safe.” But there is a wealth of scientific evidence to the contrary.
Ben & Jerry’s shameless greenwashing, including its use of the word “natural” on its website, makes the company guilty of belonging to the $90-billion “natural” fraud industry that charges a premium for greenwashed products that are routinely produced with toxic chemicals, bad for human health and bad for the environment. The company knows full well that consumers see the word “natural” and think “healthy” and “sustainable.” Ben & Jerry’s knows it’s a scam—a very profitable one.
It’s time for Ben & Jerry’s to come clean. As Allen says in his latest article:
It’s time to stop pretending that Ben & Jerry’s is a socially or environmentally conscious corporation. They know how damaging their milk supply chain is. They know that labor is being abused. They know that cows are burning out before they are five years old. They know that antibiotics were being misused. They know that the dairies that supply their milk are polluting our drinking water and most of the rivers and lakes in Vermont. They can’t pretend that they didn’t know how damaging their supply chain is because we shared all this data with them. Yet they refuse to act.
Letter to send to Ben & Jerry’s CEO
If you want an easy “cut and paste” letter you can send to this filthy rich scumbag capitalizing on mentally-enslaved morons – here you go. All the heavy lifting is done – just swipe, tap, or whatever you need to do to send digital letters to some guy that will probably never read them. He’s probably planning his escape soon anyway. Tens of millions in the bank is probably good for a couple years at least.
To: Jostein Solheim, CEO, Ben & Jerry’s
Dear Mr. Solheim,
It’s time for Ben & Jerry’s to stop deceiving consumers and to go organic.
The myth of Vermont’s happy cows and bucolic farms has been busted. The fact is, Vermont’s dairy industry is poisoning the environment, causing unnecessary pain and suffering for dairy cows, and bankrupting Vermont’s dairy farmers.
It’s great that Ben & Jerry’s ice cream doesn’t use GMO ingredients. But who are you kidding? Vermont fields are awash in dangerous chemicals used to grow acres and acres of GMO animal feed. I suspect that cows fed GMO feed pass those chemicals along in their milk, in one form or another—and that means those chemicals are likely in the ice cream you sell.
The fact is, you’ve been greenwashing the Ben & Jerry’s brand for years. It’s time to recognize that your support of Vermont’s #dirtydairy industry is just plain wrong.
While Ben & Jerry’s doesn’t market its ice cream as “natural,” the company creates the perception that the brand belongs in that category by stating that all the ingredients are GMO-free—even though the cows that produce the milk are fed GMO feed. This marketing tactic contributes to the fact that sales of “natural” products ($49B/yr) exceed sales of certified organic products ($43.B/yr).
If the iconic Ben & Jerry’s brand were to go 100-percent organic, you could lead the nation in transitioning to an agricultural model that improves human, animal and soil health, combats climate change, provides a fair living to farmers and grows the market for organics.
As a consumer, I care about more than just the GMO ingredients in my food. I also care about the ecological destruction caused by the proliferation of GMO monoculture crops. So I won’t be buying Ben & Jerry’s ice cream until you announce that the company will stop supporting Monsanto and the makers of atrazine and other chemicals.