Gamification, continued…

Gamification, continued. {Why you should quit!}

We’ve talked about gamification in the past. This whole concept is a psychological trick. And one done knowingly and out in the open, with your full consent.

Here are some more things to avoid.

gamification dumb - Gamification, continued...

  • Clubs: Any kind of program that sets goals or “Rewards.” Those meager rewards for reaching a level of expenditure are ways to coax you into buying things you really do not need! “Buy $120 more and you’ll get a 10% reward!” Do you see the math?
  • Reward programs: Yes, they do offer you so-called discounts if you buy MORE of their over-priced crap (Walgreens is one prime example). But their shit is profoundly more expensive than other places! These programs are net-negative, the minute you buy ONE single thing you wouldn’t have if you weren’t in the program.
  • APPS: Any time you sign up for an app based reward program – you’re giving MORE to the company (in terms of data) than you will EVER get back in rewards. Stop signing yourself up to be tracked like cattle. Unless you like being tracked like cattle.
  • Mailing lists (email or postal). Opt OUT! Something odd happened to us recently, and we cannot pinpoint the source. But our mailbox is FILLED with catalogs. Every day of the week, at least half a dozen thick, printed catalogs arrive. We never look at them. Never buy anything, yet they keep sending. Sometimes twice a day.

About the only program we currently use – is the Rite Aid card. We shop there for everyday things, and our purchase volume provides us with a 20% discount on everything we buy. That is a no-brainer.

And sure – some sheeple who drink horribly over-priced Starbucks every day might get a couple free drinks a year because of their blind addiction. But their program and the constant marketing just further cements you as a prisoner in their psychological torture cell.

starbucks rewards gamification - Gamification, continued...

Don’t be a pawn in the game

The bottom line is, that 99.9% of these programs wouldn’t exist – if they did not benefit the companies that are peddling them.

They coerce a majority of the “users” to spend money they wouldn’t have if not enrolled.

All for the meaningless “satisfaction” that you might have “won,” or reached another “level” in the program.

People should just buy things only out of necessity – and only after careful thought (you know, “can I live without it? or “do I really need that?”)

And don’t forget the privacy issues as well.

The bigger question is – why haven’t more people snapped out of it? Are humans that easily manipulated?

rewards program gamification - Gamification, continued...

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