“I Love Bread” campaign

Grain Foods Foundation promotes “I Love Bread” campaign

In what appears to be an attempt to boost sagging sales of bread and other wheat-based products, the Grain Foods Foundation has created an #ILoveBread social media campaign – as well as a rap cartoon video.

“Eat a sandwich” is what it is called.

Not sure what led to this very primal song about eating addictive carbs. I mean they just simply repeat “eat a sandwich” 100 times. And mention some good tasting sandwiches like Roast Beef, Ham and Cheese, Chicken Salad. I guess the very thought of eating a sandwich is enough to get someone to do it? In the process, they knock Gluten-Free people, as well as low-carb (using lettuce instead of bread).

Too bad the same doesn’t work for “give me money!” That’s because parting with your money is in no way addictive. At least to those who are mentally stable.

Are campaigns like #ILoveBread this effective?

To a logical person – I’d say no. But keep in mind we’re dealing with people who are easily manipulated.

I’m sure if a person who’s on the fence in regards to eating healthy food saw that video before lunch will have a 50% higher chance of just caving in and ordering that juicy Italian Hoagie with shredded lettuce, oil, vinegar and more.

But what I find interesting – is that it’s not even an educational video. Just flashing cartoon images and repeated slogans (as well as the trigger foods). Don’t people want to see some science or at least a tidbit of factual data? Nah – just a catchy tune is enough to sway a large body of people these days.

In the end – sandwiches are indeed one of the most eaten kinds of foods. Easy to manage, addictive, and next to impossible to replace. Especially those low-carb (minimal choices) or gluten-free (disgusting choices).

I may eat a sandwich next week just to remember what all the fuss was really about.

I love bread campaign grain foods foundation eat a sandwich - "I Love Bread" campaign

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Tuesday, February 7, 2017 9:46 pm

That is desperate.

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