All Things Bell

Taking the place of the doomed El Bambi Baby store is All Things Bell Boutique.

All Things Bell Boutique – Hoboken, NJ – 1204 Washington St.

Contemporary womenswear line, BELL, is pleased to announce the grand opening of the brand’s first flagship boutique, set to open its doors on October 31st, 2016 at 1204 Washington Street in Hoboken, NJ, featuring the brand’s signature colorful women’s resort wear collections, as well as the brand’s popular “Little Bell” collection of resort wear for girls ages 2-10.


After more than 10 years of brand growth and development, BELL collections can now be found at over 100 independent luxury boutiques nationwide, so it was only natural that the next step for BELL Founder & Creative Director, Alicia Bell, was to open the doors to first ever boutique carrying the brand’s popular styles. Curated entirely by the designer, All Things Bell is an ode to travel enthusiasts, and mothers’ with darling little girls, just like Alicia herself. The 700-square-feet space features Alicia’s signature gold pipe clothing racks, a hand-painted flower mural, and beautiful exposed brick, as well as a coloring wall to keep baby entertained as mom shops away in her retail oasis.

In addition to the brand’s latest collections of BELL and Little BELL apparel, All Things BELL will also allow shoppers to completely customize their favorite BELL button downs and shirt-dresses, choosing everything from the fabric and silhouette, to the buttons and sleeve details to their personal taste. Additionally, All Things BELL will offer made-to-order block print resort pieces for both women and little girls. The boutique will also present the first ever BELL cotton & silk pajama collections as well as beautiful zipper pouches, which will feature signature BELL prints to match your favorite BELL tunics.

Additional brands carried in the store, all handpicked by Alicia Bell, include Brazilian handbag line Serpui, loungewear for women’ & little girls by Polka Dot, and kids’ jewelry by Bottle Blondeas well as women’s jewelry by Irene Hussein, and Serefina.

“As with all BELL collections, the All Things BELL boutique will be largely inspired by travel, yet with an intimate, cozy atmosphere,” explains Alicia Bell. “We want everyone from the wanderlust enthusiasts to the working independents, and of course, the mothers and daughters to feel right at home in our boutique. All things BELL is ‘All Things Woman.’”

Alicia Bell


BELL is a New York-based and U.S. & India made contemporary women’s and children’s collection that creates immaculately constructed garments that are distinctly vibrant, feminine, and comfortable. All made using the brand’s signature easy-to-care-for cottons and prints from India, these lightweight pieces are the perfect solutions for effortless style. Little BELL is available for girls ages 2 through 10 and ranges in price from $40 – $55 USD; Adult BELL collections range in price from $140 – $350 USD and are available at over 100 select boutiques nationwide as well as on

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