Reverse Racism – Is this racist too?
Is this racist? Why single out ONE over others?
Normally – I wouldn’t give a rat’s ass about what “image” people choose to use for their marketing. But as today’s “politically correct” disease manifests itself virulently through our mentally-enslaved culture – seeing billboards like this (from the Pulaski Skyway) caused me to think: Is this racist too?
For the past decade or more – the “crusade” against what amount to REAL DEMOGRAPHICS has been absurd.
America is still mostly white. With other ethnic groups “surging” in numbers, like Hispanics, blacks, Asians, and Indians. Whatever. Doesn’t matter who the majority is. You need to “coddle” those (mathematically) in the minority.
Marketing to desired demographics is not wrong
I’ll say this now – that if I were a marketing person, I’d study the area in which we were thinking about promoting something. If the area has a high concentration of, say, Indian people. And my job is to promote some institution of higher learning (or job placement), I’d say using an Indian image is probably not a bad idea.
But with today’s “PC” bullshit going on – the INCESSANT USE of minorities is mind-boggling.
Let’s take a catalog company for instance. I can’t remember which, but like Banana Republic or other similar clothing outfits. They use a COMPLETELY disproportionate number of minority models in the marketing.
Does that help them get more of those minorities buying their child-slave-labor crap?
Or does it just give them a “pass” for meeting the “diversity” quota of the month?
I can bet that companies like Banana Republic probably have similar sales stats to what the actual demographics are. Most likely more in favor of the caucasian nature – because you do not see many Banana Republics in inner-cities. Do you?
So why do they use disproportionate visuals? Who benefits?