I Chu U {crepes}

I Chu U {more crepes for Hoboken}

The other shoe has dropped. “Trends” typically come in threes (or more) here in Hoboken – and a battle ensues for a while to see who “rises to the top.” I Chu U is a crepe shop that is set to occupy the space at 527 Washington Street (formerly Boost Mobile).

See with crepes – we had a rare “two-way battle” the main drag – with Crepe Guru (315 Washington St.) – and Crepes & Things (123 Washington St.) duking it out. The superior Crepe Guru won, and Crepes & Things folded like a Walmart suit (adding “things” to the name probably didn’t help.)

I Chu U bills itself as a “quick serve” Crepe restaurant. That also means it’s not really a place you sit down and eat in.

I don’t know. The name already will confuse the crap out of most people. Looking at it quickly – it made me think of Chihuahua’s and nothing to do with food. Or even worse, cannibalism, which is considered highly taboo in 2016.

Either way – it’s my guess that crepes have a massive profit margin – which is why I Chu U is giving it a shot. We’ll see what happens.

I Chu U crepes Hoboken NJ 527 Washington Street

Description: Crepes
Address: 527 Washington St., Hoboken, NJ 07030
Phone: TBD
Online: TBD

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Wednesday, September 7, 2016 9:28 pm

Maybe they’re onto something with the easy to text and tweet name. An entire generation already understands them.

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