Prediction: Apple Store Coming to Hoboken

14th & Washington a perfect location for an Apple Store

Earlier this year – the old bank building uptown at 1400 Washington was sold to a high-end Real Estate company Thor Equities. The fledgling local fish wrap had to high-tail it out of Hoboken to cut costs.

apple store coming to Hoboken NJ

When the building was put on the market last fall – it listed for $5.8 million dollars. Not sure what Thor paid for it – but a costly piece of property, regardless of how “iconic” it is or not.

Part of Thor Equities business is buying and selling premium retail spaces. They also now do residential as well – as part of their $10 billion dollar portfolio.

We think would be a perfect fit for an Apple Store.

While they list luxury clients like Dolce & Gabbana, Valentino, and Chanel (hint: if they can afford properties like that – their profit margin is absurd… and you should probably avoid such products…), Apple was not one of them. Would it be a first for Thor Equities?

I think it would be stupid for a ultra-high-end luxury brand store to occupy that space, because while Hoboken does have some affluence, an Apple Store would be accessible to every single resident – including the low-income areas.

If not Apple, then maybe a competing Microsoft store would also do well there (similar clientele).

I found the photo Thor Equities used rather interesting, though. They Photoshopped all the junk out of the photo. Including trees and traffic lights. No one in their right mind would ever have any interest in the place otherwise!

What would work in this space?

future home of apple store Hoboken NJ

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rich k
rich k
Thursday, August 25, 2016 10:39 am

Probably not Apple for several reasons. 1) The four lower Manhattan stores are all a short jump away, especially the new WTC store. 2) Apple rates accessibility highly, either mass transit and/or low cost or free parking, and neither apply to this location. 3) Floor space is on the low side for their current stores.
A more likely location, if at all, would be near the rumored 19th St. light rail stop that’s been discussed as part of the Rockefeller Group’s plans for the northwest corner of the city.

Wednesday, August 24, 2016 3:10 pm

I don’t even like stopping for a quick bite at the restaurant right next door. Imagine how a snooty spender would feel about the noise level from outdoor seating mixed w booze.

Tuesday, August 23, 2016 12:24 am

Apple store would kill in this space. Crowded from the minute they open to the minute they close. Even if they were open 24 hours. That is how much of a grip they have on everyone. It would make a great spot to sit on a bench with a latte and observe the zombies too!

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