O’Bagel 30% more in Hoboken?

Why does O’Bagel charge a 30% premium in Hoboken?

Several Hoboken411 readers mentioned to us that the new O’Bagel shop at 6th & Washington is charging a significant amount more than their other three locations in Basking Ridge and Sterling.

To the tune of about 30% more.

obagel expensive hoboken

For example – a “bacon egg and cheese” sandwich at their other spots is $3.95 each. Reasonable.

In Hoboken, the total is $5.14 (you have to “build your own” here in Hoboken to make the totals harder to ascertain for the app-dependent morons walking the streets like zombies…)

Obagel Hoboken costs more than other places

Other price discrepancies include:

  • Make your own omelette: ($6.31 in Hoboken as opposed to $4.75)
  • Bagel sandwiches ($8.18 in Hoboken as opposed to $6.25)
  • Bagel w/ cream cheese ($2.34 in Hoboken as opposed to $1.95)

Is rent so astronomical that in order to stay viable, they have to push higher costs on customers?

Sure, it’s only a buck and change, but it adds up.

Another reason to discover the joys of cooking for yourself!

(check out their other menu below)

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4 Comments on "O’Bagel 30% more in Hoboken?"

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Simple solution, just go see Rick at Hoboken bagels. They’re the best anyway.


People come here looking to open a business and cash in on the Hoboken scam only to find that the market can’t sustain itself. Look at all of the empty stores up and down Washington St. Young people live here because, for the most part, they can’t afford to live in NYC. Yet,businesses charge NYC prices only to find that the prices are indeed out of line with reality. Soon after signing a lease for an absolutely ridiculous price, the business gets hit with the reality that Hoboken is more hype than substance and eventually the business folds. Until real estate prices are driven downward by smart business people, the cycle of bankruptcy will continue.

John Smith
John Smith

This is the best bagel store in a town that was sorely lacking in that department. As TW said, of course the prices of goods are higher where rent is higher. I’m willing to pay it too.


That’s like asking why any chain restaurant in NYC is almost double the price of its counterparts in various states. Or why a beer is $8+ in Hoboken or NYC when you can go into PA and find beers for $2. Higher rent prices mean higher menu prices. I’m sure the cost of rent in Basking Ridge is well below what they’re paying to be at the center of Washington St.