2015 Hoboken Survival Watch

On the edge: 2015 Hoboken Survival Watch

We recently published our 2014 Hoboken Business Update which listed the new and doomed businesses last year (with a few late entries after the fact, like Helmers’, Del Frisco’s, Clarke’s, Uni K Wax Center, K9dergarten). But what is on the 2015 Hoboken Survival Watch List?

Poor Cat Designs

Not sure what their model is, or what expectations Poor Cat Designs has, but I have to say I’ve never seen a single customer in this place. I’m sure their stuff is “nice,” and maybe they’re selling stuff online – but I’d be surprised to see this business last through 2015.

Anthropologie

They’re doing better than Poor Cat Designs, but is Anthropologie making enough to cover rent and other overhead? I have a feeling about this one. It’s not like the lower gas prices will aid them since most of their customers (here at least) walk to the store. We’ll see.

Marina Deli

I think every neighborhood needs a “bodega” close by. But for the love of God, it’d be nice if some of them can summon an ounce of passion. I hope they survive and serve the community, but I don’t see Marina Deli lasting too long (unless they got a sweetheart deal on rent?)

What else is on the precipice of doom in Hoboken?

Will Crumbs v2.0 make it? Will the multiple “blow out salons” make the cut? High-end “fitness” places that charge more than some people pay in rent each month?

It’ll be interesting to watch the business landscape this year, that’s for sure!