Flatbread Grill

Flatbread Grill coming to Hoboken, NJ

Coming soon to replace the horribly doomed Mon Cheri frozen yogurt (and possibly human trafficking) shop at 517 Washington Street this Fall, will be Flatbread Grill.

Flatbread Grill Hoboken NJ - Flatbread Grill

At first – I thought “Jeez, another frickin’ chain store?” But after perusing the Flatbread Grill website – this is apparently a “dream franchise” that was started by Hoboken born and raised sisters!

The “Esendemir Sisters” to be exact! Please look at their website. I never had any kind of “marketing” for my siblings. Did you?

Why does everything have to look like Hollywood these days?

I’ll be honest here – after perusing the site for a little bit – I could not help get the impression that these (otherwise normal ladies) just wanted to be like the Kardashians. I’m sure I’ll get slack for saying that – but who markets a “family?” I apologize in advance for offering constructive criticism to the Esendemir girls – but you cannot just follow every so-called “successful” model out there to ensure success and expect perfect results.

Sure, maybe enough mentally-enslaved morons might buy into it because it “looks like” something that came out of Hollywood – but really? Who “markets” ordinary people like celebrities? What ever happened to just producing a good product and let that speak for itself?

flatbread grill girl sisters hoboken NJ - Flatbread Grill

On the contrary, I can understand why some people put certain kinds of effort into projects. Market research. Heavy publicity. Wash, rinse, repeat. They say if you repeat something and throw it out there enough times – eventually it “sticks.” Maybe this is their mentality.

But I will (as always) be honest here. I have never met the Esendemir Sisters. They actually look like nice, decent ladies. I have no problems with them. But my first impression, based on their marketing package – is that this is NOT how “gains” are made in life. Via a marketing promo. It just feels shallow to me.

Glossy fashion shoots. Head Shots. Body Shots. None of those mean anything (other than to your ego). Hey – make a perfect product – and post all the photos you want. But makeup, nice outfits, and a good camera lens is useless if your product is shit. Seems like the horse vs. cart thing is a bit reversed here, no?

I’m not making accusations here, but this type of well-organized “packaging” reminds me a bit about parental control.

Where a domineering parent (mother or father or both) is HELL-BENT on having their offspring either “succeed” or “follow this path…” I’ve witnessed it in many families in my life. I don’t know. I could be wrong with that inclination. Psychological blueprints are often hard, if not impossible to decipher.

I don’t know what’s going on in this world – but stuff like this bothers me. Hoboken born and raised or not. There is something missing from this particular equation. Someone please help me solve it.

Description: Restaurant / Eatery of some kind. “Flatbread Grill” owned by a trio of Turkish sisters.
Address: 517 Washington Street, Hoboken, NJ, 07030
Phone: TBD
Online: flatbreadgrill.com

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Be Positive
Be Positive
Monday, October 27, 2014 11:03 am

Next to Bareburger ❓

HansBrix
HansBrix
Sunday, October 26, 2014 1:19 pm

It’s pretty clear they have a passion for food.

john14
john14
Reply to  HansBrix
Sunday, October 26, 2014 2:46 pm

Hopefully that does not eat into their profits.[quote comment=”223990″]It’s pretty clear they have a passion for food.[/quote]

animal_lover
animal_lover
Friday, October 24, 2014 5:25 pm

They look lovely and I will certainly try their shop. To answer your question who markets a family? Duh? The administration does! Marketing is how some gains are made – ask your Mayor, Dawn Zimmer. Her entire administration is about marketing and targeting a minority.

sammiceli
sammiceli
Reply to  animal_lover
Sunday, October 26, 2014 8:29 am

Yeah their website is overkill, for sure. Why is the franchise company taking them from 2 stores to 300? That’s bizarre, without a real track record, and in a shaky economy. [quote comment=”223985″]They look lovely and I will certainly try their shop. To answer your question who markets a family? Duh? The administration does! Marketing is how some gains are made – ask your Mayor, Dawn Zimmer. Her entire administration is about marketing and targeting a minority.[/quote]

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