Over-hyped Super Bowl

All Super-bowled out by excessive hype

Over hyped Super Bowl momentum building in Hoboken NJ - Over-hyped Super BowlDo you feel that marketing and promotion for the Super Bowl has for a long time become so over-hyped, overwhelming and “in your face,” that there is NO PLACE you can escape it? Even for people like us, who no longer watch TV or follow sports like we used to – it’s absolutely amazing the far-reach that this “event” has. Talk about the prime “Bread & Circus” event of the year. It probably now out-ranks New Year’s Eve as the top excuse to drink too much and act like buffoons.

But everyone and their brother are tapping into this media spectacle weeks before the actual game. I spent just a few minutes perusing the various events happening in the NYC area (including the Hoboken Huddle), and it’s mind-numbing. Just reading the “Media Day Fueled by Gatorade” piece on the NFL website made me nauseous. “Fans can sit in the stands and watch media from around the world interview players” and stuff like “Fans also have access to concession and merchandise stands throughout the day” screams consumerism & consumption. And to make this even more of an insult to the brain-dead zombies is that you have to pay $30 bucks for the privilege to buy more stuff. Fool me twice.

What ever happened to having your own hobbies or productive ways to use your time? Like improving your own talent or skill instead of watching grown men in tights, who are paid millions to toss a leather ball around and grab one another. Stop enabling them!

And here’s a double-whammy. Mystery meat peddling McDonald’s also has a big sponsorship in the game – plastering their windows with more reminders about the event. Isn’t that against city ordinance?

I’ll bet 99% of the public won’t even be thinking about the Super Bowl just a couple days after. Because they’ll already be consumed by the next distraction. Never ending!

over hyped super bowl marketing mcdonalds Hoboken NJ - Over-hyped Super Bowl

About Hoboken411 Photo of the Day
The Hoboken Photo of the Day is a regularly updated section on Hoboken411.com.

Conceived and launched in 2006, the original Hoboken Photo of the Day category contains thousands of pictures and includes many other subsections, including Drunk Bread Crumbs, HDR Photography, Hoboken Digital Art, and more.

We feel that by photo-documenting the city of Hoboken season after season, “a picture is worth 1000 words,” and can tell a myriad of stories encompassing the good, bad and the ugly contained within the mile-square. Our constantly-evolving way of maintaining a historical archive of memories and sights.

Want your picture featured? Simply email Hoboken411@gmail.com with your photo and back-story!

You may also like...

Inline Feedbacks
View all comments
Reply to  hoboken411
Tuesday, January 28, 2014 2:22 pm

Luckily we have a friends wedding in the warm tropics this weekend. Glad to be as far away as possible.[quote comment=”222490″]Fighter jets will probably affect the spread in the game. From a Continental United States North American Aerospace Defense Command Region News ReleaseTYNDALL AIR FORCE BASE, Fla., Jan. 28, 2014 – Fighter jets from the Continental United States North American Aerospace Defense Command Region, known as CONR, along with the command’s interagency partners, are preparing to protect the skies around MetLife Stadium in New Jersey, the site of Feb. 2’s Super Bowl XLVII.Air defense exercise flights in the area of the stadium are expected to begin around 4:30 a.m. EST tomorrow and to continue for about an hour, officials said.Exercise Amalgam Virgo 14-01, a NORAD air-defense exercise, will be conducted in the greater East Rutherford area so interagency partners can practice procedures for responding to airspace violations. The exercise is a series of training flights in coordination with the Federal Aviation Administration, the FBI, Customs and Border Protection, Civil Air Patrol, the 601st Air and Space Operations Center, and the CONR’s Eastern Air Defense Sector.“There are a lot of interagency partners involved in the air defense of this year’s Super Bowl,” said Air Force Lt. Gen. William H. Etter, CONR commander. “With multiple agencies involved, coordination between all air-defense partners is crucial. This exercise allows all of the interagency partners to come together before the game to hone their air defense skills and ensure communications are working properly.”These exercises are… Read more »

Tuesday, January 14, 2014 1:44 pm

I prefer to be outside playing sports instead of sitting in front of a TV watching other people play them.

I prefer to celebrate the victories of my friends, not those of complete strangers being pay millions.

I prefer to support the efforts of those trying to improve their lives through sports, not help enrich billionaires.

joey maxim
joey maxim
Reply to  ntableman
Friday, January 17, 2014 9:13 am

one football game that started in 1966..Today with the enhanced media and fan fare you have to view a one hour game that takes 3hrs+ with of course the adds that cost millions as well as a half time show with fireworks..Its the sign of the times and media hype..huraah..[quote comment=”222382″]I prefer to be outside playing sports instead of sitting in front of a TV watching other people play them.I prefer to celebrate the victories of my friends, not those of complete strangers being pay millions.I prefer to support the efforts of those trying to improve their lives through sports, not help enrich billionaires.[/quote]

Tuesday, January 14, 2014 10:47 am

I’m not a big fan either, but I focus my energy and attention elsewhere rather than letting it affect me. It’ll be over soon enough.

Monday, January 13, 2014 9:26 pm

My boyfriend is such an obsessed football fan (Broncos) that I desperately want them to lose this weekend. All he talks, text, posts about is Denver this, Manning that, I will have to break up with him if it doesn’t stop. Unnatural, I don’t care if you call it a harmless hobby. It is harmful to me and our relationship. It is also quite uncomfortable for me that all his friends girlfriends are jersey wearing followers. I just spend time in the kitchen drinking cosmos and prepare appetizers when they come over. I almost don’t exist because I’m not getting revved up during the games. Please make them lose god!

Monday, January 13, 2014 9:18 pm

You cannot defeat the power of the super bowl and it’s hypnotic forces. Just not going to happen ever.

Would love your thoughts, please comment.x