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Archived Posts from "'New'"

Total Coverage Insurance

Total Coverage Insurance gone from 722 Washington

Insurance agency “Total Coverage LLC” is no longer at 722 Washington Street – and the entire retail space on the ground floor is now (obviously) for rent. The place that chartered flights to Cuba has been gone for a year and a half already.

If there was one Hoboken street-level space in need of a “Total Overhaul,” this is it.

Sprucing up this space with bigger windows, more straightforward entrances (not the wacky “double door” style) and a general facade upgrade would work wonders here. This is especially important, as between 7th & 8th is the least bustling on the main drag – so you need all the help you can get. Just my $0.02.

total coverage insurance hoboken NJ doomed

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DECIEM

DECIEM – Multi-million dollar business in Hoboken

Did you know that the relatively unassuming brownstone at 722 Hudson Street is home to a “not normal” company that has sales in the eight-figures? That’s right, the former home of Craft Physical Therapy is now one of four worldwide locations for DECIEM. By reading about who they are – can you guess what it is they sell?

“We’re a humble and happy umbrella of good brands. We’re founded on the principle of doing everything others don’t do and we are changing the world based on this principle. We started trading in 2013. Now we own and operate more than 10 brands. Some of these brands have already become leaders in their focused categories while some are still waiting impatiently to be born. We started with 1 product in 1 market. We now have a growing portfolio of more than 50 products in more than 17 markets.

We have a very good team. And it’s growing. Most of us are doing what we have never done before and have become experts by doing (except for our boring chemists and finance guys who have done the same thing for many decades). We are growing quickly and incredible people from very diverse backgrounds join us every month.

Everything we do is of exceptional quality. Today, quality is no longer defined by merely price points or distribution channels. Quality today means being authentic, being different, being functional, being beautiful and being sensibly priced, even to the wealthy. And we respect these principles. We choose to serve the educated, the curious and the intelligent who appreciate our dedication to this very genuine definition of quality.”

Deciem Hoboken NJ office 722 Hudson Street

DECIEM is a “beauty” brand business!

Have you ever heard of Hand Chemistry? Fountain? Inhibitif? or Grow Gorgeous? Those are all “Beauty Brands” that DECIEM develops and markets. They have offices in the UK, Toronto and now in Hoboken, New Jersey.

DECIEM looks like a fun place to work – and they’re hiring in Hoboken too!

Does this description sound like you or anyone you know? “You must have customer service experience, and be energetic, fast-paced, honest, humble, friendly and able to adjust to diverse job responsibilities. Know how to work a computer and have good verbal and written skills.”

Cool. Then email Lois Mizdal at LM@DECIEM.COM with your resume, etc. Pay is in the “mid-30′s.”

deciem beauty products Hoboken NJ

Description: Health and Beauty supply company.
Address: 722 Hudson Street, Unit One, Hoboken, NJ 07030
Email: us@deciem.com
Online: deciem.comTwitterFacebook

Unique Flowers

Custom Floral Designs at Unique Flowers – Hoboken, NJ

Taking over that doomed happy ending place at 636 Washington Street is Unique Flowers.

Unique Flowers Custom Floral Design Hoboken NJ

Pretty much a basic “floral design” shop that offers pretty arrangements for any event, including weddings and corporate pow-wows. Had to do a double-take the other day, as I thought they had tables full of salad going on.

I wish them good luck, as an occupied business is better than a “for rent” sign, that’s for sure. But I’m just wondering how flower businesses fare when the economy is not so swell. A couple decades ago, you’d see flower delivery guys frequently – not so much these days. But perhaps the margins are good enough for them to make the rent even with less volume. But with other places like Kabloom, Vera’s Florist and Limelight Floral biting the dust – the prognosis is a bit shaky…

Description: Flower shop.
Address: 636 Washington Street
Phone: (201)683-6930
Email: Uniquejvo@gmail.com
Online: uniqueflowers.com

Unique Flowers Hoboken NJ

Del Frisco’s Grille

Del Frisco’s Grille coming to Hoboken, NJ

Apparently, based on a Craigslist posting, Del Frisco’s Grille is coming to Hoboken, NJ – and is looking for an Executive Chef and General Manager.

Del Frisco’s Grille is part of the Del Frisco’s Restaurant Group of “high end” restaurants which includes Del Frisco’s Double Eagle Steakhouse and Sullivan’s Steakhouse. They collectively have several dozen restaurants located throughout the country. They’re a publicly-traded company currently valued at over half a billion dollars.

Del Frisco's Grille Hoboken NJ coming soon

“Del Frisco’s Grille is a modern and fun destination for dining, drinks, socializing and being seen on the scene. The Grille takes the classic America bar and grill concept to refreshing new heights, drawing inspiration from bold flavors and market-fresh ingredients. Everything about us, from the interior design and seating to our exciting food and handcrafted drinks, is built for creating an incredible experience. So pull up a chair and share with your neighbor.

Our food is over-the-top delicious and is sure to get your friends talking. We dish up creative twists on American comfort classics and serve them to be shared. Each menu includes regional favorites using locally sourced ingredients and features the finest local flavors.”

Hoboken, NJ now commands top rents

The job postings listed online have since expired – and no information was directly available as to where they’re going to be located (if at all). But our best guess (at the moment) is the new Pearson Education building down along the waterfront, which seems to be the most “prime” location I could think of (in terms of pedestrian-density and proximity to mass transit & plus NYC views).

Other possibilities that crossed our minds were the new Park and Garden Hoboken building, 1450 Washington or Maxwell Place uptown – but not sure those areas are suitable. Where else could a place like this go?

Del Frisco's Grille hiring Hoboken NJ

I thought maybe the old Melting Spot spot at 1st & River, but it looks like it will still become a World of Beer (franchise) location.

You can presume one thing – wherever they set up – rent will be through the roof.

But when you sell $20 burgers & wraps, $50 steaks and $10 french fries, along with a steady stream of customers and a good reputation, probably just a drop in the bucket.

How many people in Hoboken can afford “high end” dining?

Even if a couple just went out for “burgers” and a couple drinks – you’re looking at $100 tab (plus tip) every single time. Double or triple that if you opt for choice cut steaks, appetizers and bottle(s) of wine. A lot different than ordering a pint of pork-fried rice from a Chinese place. Sure, for special occasions, or only “semi-regularly” (i.e., once a month), but I can’t see too many people opening up their wallets for “routine” dining at a place like this.

However – this place will still do very well in Hoboken – because it will attract many visitors to the Mile Square. Getting to Manhattan by car is a pain in the neck. A couple would save $50 right of the bat not paying tunnel tolls and NYC parking.

Now if only those visitors are smart enough to pony up for a garage here in town, and not risk getting booted by the HPU thugs remains to be seen.

Stay tuned for more about Del Frisco’s Grille!

del frisco's grille hoboken nj slick marketing

Description: High-end steakhouse supposedly coming soon in Hoboken.
Address: TBD
Phone: TBD
Email: TBD
Online: delfriscosgrille.comTwitterFacebook

Uni K Wax Center

Uni K Wax Center – Hoboken, NJ – 606 Washington Street

Coming in 2015 to the former Romantic Depot spot at 606 Washington Street is Uni K Wax Center (“Unik” like “Unique”).

Yep. Another chain / franchise type business coming to Hoboken (sort of like European Wax Center).

Don’t you just love the “character” of a business like this? This, I tell ya, is what makes Hoboken stand out from the rest of the boring cities in the country. /sarc

Anyway, Uni K Wax Center is a relatively new and small chain, with just over 30 locations in three states (The Hoboken location will be the fourth state, and the first in NJ). Apparently what sets Uni K Wax apart is the “body temperature” natural wax they use. Who knows.

There must be a huge market in Hoboken for people who just want to get rid of that pesky hair. The Pretty Kitty is another recent addition to the lineup of companies “keeping the mile square smooth.” So now if your girlfriend has a out-of-control forest where the light don’t shine – she has absolutely no excuse!

Uni K Wax Hoboken NJ coming Soon 606 Washington Street

Description: Waxing Center
Address: 606 Washington Street, Hoboken, NJ 07030
Phone: TBD
Online: unikwax.comTwitterFacebook

Apple Montessori School

Apple Montessori School to open 2nd Hoboken location

Less than two years after opening their first location at Maxwell Place uptown, Apple Montessori Schools is slated to open their second Hoboken location at 221 River Street (The Pearson Education building) come this spring 2015.

Proof positive that Hoboken is less of a transitional city than it used to be 20 years ago, when people “headed to the ‘burbs” the minute they had their first child. Now it takes maybe two or three kids before the odds get greater a family packs up (or the ridiculous property taxes break the bank…)

Apple Montessori School Hoboken NJ 221 River Street

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