Mod Cup Coffee graces Hoboken with tasty java!
The latest member of the brigade of mobile food vendors in Hoboken, Mod Cup “microbatch coffee roasters” are definitely worth checking out.
I spent some time with owner Travas and his partner Justin last week, and was amazed at their passion for the craft of coffee roasting and brewing. They take this art very seriously (in a fun way of course), and is way beyond what you’d expect. (See him describe Mod Cup in his own words after the break!)
For one, they will pummel you with facts about the whole coffee industry, how to achieve the best flavor, the differences in beans, the brewing process and much more. It’s completely worth paying them a visit to experience that first hand. Take my word for it, a pleasurable experience for sure. This cart will be around town during the warmer months – rain or shine, as it’s convertible with an umbrella-like awning that can be installed. Naturally it wasn’t necessary during the nice day I hung out with them.
Mod Cup is Hoboken’s first mobile coffee roaster!
Additionally, they bought a retro 1969 Citroen van, which is currently “in the shop,” getting retrofitted to become an actual mobile coffee roasting truck. Their goal, hopefully, is to get other local businesses to carry their hand-crafted selections of beans and roasts. Also available on their cart is “concentrated” brewed coffee, which you can take home and enjoy at a convenient time.
You can get slow-brewed coffee (either hot or iced), as well as espresso and even teas. They’ll gladly offer you samples before you order.
One thing the customers will need to be aware of though (and this might pose a challenge to the Mod Cup guys as well), is that this is NOT your usual cup of coffee, say from McDonald’s, a Hoboken diner, Dunkin’ Donuts or even Starbucks for that matter. This is sort of the way coffee was meant to be made and consumed.
The flavors are rich, deep and sophisticated. Upon first taste, one might even think something is wrong with it (especially if they normally drink crappy piss-water). I had an iced Americano – and it practically knocked me off my feet by the complexity. Not a drink you “chug” whatsoever. Small sips. The “finish” stays for a very long time. At first I was a bit worried because of my own Starbucks addiction, but by the time I finished later in the day, they had already won me over.
Good luck, Mod Cup!