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Archived Posts from "'PHOTO OF THE DAY'"

Marketing Mentality

Hoboken & Beyond – Do you believe the “Marketing Mentality?”

Marketing mentality Hoboken NJ Running Company Happy FeetI’ve noticed a very curious trend when it comes to “marketing mentality” in Hoboken and pretty much the rest of the world. Something has changed. And quite substantially as well!

It’s long been said (since the grandfather of marketing Edward Bernays) that “emotion sells” anything 100x better than actual merits. Which is why you see dopey idiots and hot chicks on “Light Beer” commercials, smiling happy people on Jewelry commercials, and “perfect lives” on any other consumer goods commercial. It’s all psychological.

However, while the ignorant “masses” are suckers – there are still many of us “critical thinkers” left in the mix. A dwindling number for sure, but still enough to make a difference.

So I saw this sign at NJ Running Company (127 Washington Street) the other day that read “Happy Feet (in the store) – Sad Feet (not in the store.)”

You know what my first thought was when I saw that? “Happy Wallet (not in the store) – Sad Wallet (in the store buying shit I don’t need.)”

As you can see, while this is a simple sandwich board sign which typically has ultra-low “returns,” it still played on people’s emotions. And I can BET that at least a few (unsuspecting) consumers probably bid farewell to some of their (leftover) hard earned cash. Psychological marketing “wins!”

Are you influenced by marketing like that?

NJ Running Company Hoboken NJ Happy Feet Sad Feet Marketing Mentality

St. Ann’s Biblical Upgrade!

St. Ann’s Biblical Upgrade in Hoboken, NJ

Speaking of St. Ann’s Church – did you know that one of their “biblical” statues recently went through a significant renovation / upgrade?

St. Ann's Hoboken NJ Bliblical Upgrade

That’s right – just in time for the St. Ann’s Feast – this gorgeous statue got renovated because it was essentially falling apart.

Now all the beer-swilling patrons will get to see a clear rendition of what this really meant!

St. Ann's Church Statue Before After Hoboken NJ

Hoboken Photo Leftovers for July 19th

Hoboken photo remains of the week: July 19, 2014

Hoboken Photo Leftovers July 19 2014

In the Hoboken Photo Leftovers gallery below:

  • Photo 1: Those who enjoy the marvels of the modern construction process can have front row seat downtown near the Pearson Education project.
  • Photo 2: A plain barber shop with an over-the-top marketing veil called Clubhouse opening soon on Adams Street.
  • Photo 3: Sweet. Rite Aid now open 24 hours. Sure hope no crazies decide to cause trouble in the wee hours.
  • Photo 4: The building within Mercury Lot has risen to it’s final height. Do you get a chemical testing kit at closing?
  • Photo 5: What’s taking Kiddie Academy so long? Gold plated desks on backorder? Pushing almost a year since they said they were opening…

Wow, today is practically perfect. Take an adventure somewhere! Or not.

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Dog hate!

Dog hate morphing into graffiti vandalism in Hoboken!

Wow this stretch of First Street downtown is really “going all in” when it comes to how clear they’re making their dog hate known.

They’ve lowered themselves to defacing the sidewalks with messages for dog owners. While I do see their logic (because no one looks up anymore since they’re on their phones), it’s still pretty much vandalism.

Maybe when they pass and come back in another life – perhaps they’ll be reincarnated as a pooch!

sidewalk graffiti curb your dog hate hoboken NJ

See previous versions of dog hate after the break…

Double parked babysitting

Is babysitting double parked cars even necessary?

A lot of people can’t comprehend the headache Hoboken police officers have to deal with on a daily basis. They’re instructed by HQ to “clean up the avenue,” which means pushing along the myriad of double parked cars peppering the streets. A thankless job that more often than not gets greeted with angry looks from offending drivers.

Be that as it may – I wonder if “chasing” these double-parked cars is beneficial whatsoever. Because despite the almost constant chirping and pestering by cops, cars ALWAYS return to double park in the same spots. Repeat ad nauseum. Day in and day out.

So with that being said – perhaps the cops should just ignore the double-parked cars – and let the residents and visitors handle the situation themselves. More often than not these double-parked cars are not there for an eternity.

I’d rather have the cops patrolling the town than babysitting every car that temporarily tries to keep commerce flowing in the mile square. A much better use of their time and resources for sure!

double parked car chasing in Hoboken NJ a waste of time

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Hoboken Relationships Mural on Observer

Hoboken Relationship Mural – residents LOVE graffiti!

Here’s a bump from a story we published over six years ago – about the Hoboken Relationships Mural painted on the NJ Transit Building along Observer Highway. You can see that story (about why the “mushroom cloud” was painted over amidst “public outrage” back in 2005…)

Relationships Mural Hoboken NJ mushroom cloud 2005 and before

Mushroom cloud art “bad” – rampant vandalism “no big deal”

I was thinking about this the other day. The sheer “political correctness” of today’s society is nauseating. To forever remove an artistic piece like that mushroom cloud sucks (you can’t erase history – “A-bombs” in fact blew up…)

But on the other hand – we have a glaring example of societal DECAY – in the form of graffiti. This isn’t part of an organized community art project. It’s the work of a lone degenerate, and not meant for the enjoyment of residents. WHERE IS THE OUTRAGE HERE?

How come “angry” residents aren’t petitioning City Hall to “paint over” this eyesore?

I say bring the mushroom cloud back – and restore that to it’s original glory.

Relationships mural Hoboken NJ graffiti instead of mushroom cloud

Click to read the original story from 2008…