hoboken411

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Marketing Mentality

Hoboken & Beyond – Do you believe the “Marketing Mentality?”

Marketing mentality Hoboken NJ Running Company Happy FeetI’ve noticed a very curious trend when it comes to “marketing mentality” in Hoboken and pretty much the rest of the world. Something has changed. And quite substantially as well!

It’s long been said (since the grandfather of marketing Edward Bernays) that “emotion sells” anything 100x better than actual merits. Which is why you see dopey idiots and hot chicks on “Light Beer” commercials, smiling happy people on Jewelry commercials, and “perfect lives” on any other consumer goods commercial. It’s all psychological.

However, while the ignorant “masses” are suckers – there are still many of us “critical thinkers” left in the mix. A dwindling number for sure, but still enough to make a difference.

So I saw this sign at NJ Running Company (127 Washington Street) the other day that read “Happy Feet (in the store) – Sad Feet (not in the store.)”

You know what my first thought was when I saw that? “Happy Wallet (not in the store) – Sad Wallet (in the store buying shit I don’t need.)”

As you can see, while this is a simple sandwich board sign which typically has ultra-low “returns,” it still played on people’s emotions. And I can BET that at least a few (unsuspecting) consumers probably bid farewell to some of their (leftover) hard earned cash. Psychological marketing “wins!”

Are you influenced by marketing like that?

NJ Running Company Hoboken NJ Happy Feet Sad Feet Marketing Mentality

Jersey City Brew Club “walking beer tour”

Jersey City Brew Club Summer Walking Beer Tour – July 26

Home Brew Jersey City Walking Beer TourHere’s a rather unusual “event” taking place this Saturday, July 26th: The Jersey City Brew Club Summer Walking Beer Tour.

“Curious to see local homebrewers’ setups? Take an afternoon tour of Hoboken and Jersey City, visiting home breweries and sampling homebrewed beer. After the tour, head home or stay late to join us at a Jersey City bar! Homebrewers and curious beer lovers both welcome!

This tour will include 4 stops in Hoboken and Jersey City, with multiple samples of homebrewed beer and snacks at each stop. The ticket also includes a one-way ticket on the Light Rail.

You meet at Johnny Pepperoni in Hoboken (11th & Park) and eventually meander your way over to White Star Bar in Jersey City.

Note: This is a walking tour, taking 5-20 minutes between stops. Please wear appropriate footwear. Also, please come with a full stomach to offset all the beer!

Get tickets here ($32 a pop).

411 Take: While the cost might seem a bit steep to ordinary folks, it still is a unique “experience” to say the least. I suppose it will interest those who are starting to become “home brew” aficionados even more so. You know, this is one of those “hobbies” that turns some people into “fanatics” about their craft over time.

Jersey City Brew Club Summer walking beer tour

St. Ann’s Biblical Upgrade!

St. Ann’s Biblical Upgrade in Hoboken, NJ

Speaking of St. Ann’s Church – did you know that one of their “biblical” statues recently went through a significant renovation / upgrade?

St. Ann's Hoboken NJ Bliblical Upgrade

That’s right – just in time for the St. Ann’s Feast – this gorgeous statue got renovated because it was essentially falling apart.

Now all the beer-swilling patrons will get to see a clear rendition of what this really meant!

St. Ann's Church Statue Before After Hoboken NJ

New Jersey Festival of Ballooning

New Jersey Festival of Ballooning 2014

Here’s a fun New Jersey event you and your family can attend this weekend. A rare chance to show your kids some hot air that doesn’t involve politics or mainstream news!

The 31st Annual QuickChek New Jersey Festival of Ballooning – in Readington, NJ from July 25th to the 27th!

New Jersey Festival of Ballooning

Hot air balloons galore, musical acts and more!

In addition to being the largest overall event in New Jersey (as well as the largest balloon festival in America!), there are tons of stuff to keep everyone interested throughout the festival. Fireworks on Friday night, the “balloon glow” on Saturday night, arts, crafts, food – and over 125 balloons on display.

Headlining Musical acts:

You can buy tickets in advance until 7/24 at midnight ($20 for adults, $10 for kids) – or on site the day you visit ($30 for adults, $15 for kids). Premium tickets for the concerts are also available – and get you access to the “clean” bathrooms and VIP booze section. Balloon rides are costly: A couple hundred bucks per person. Tickets can also be purchased by calling (800)HOT-AIR9 or at any Quick Chek store.

Joan Jett NJ Festival of Ballooning 2014 QuickChek Readington

Has anyone ever been to this event? Worth the hour-long drive?

Maxwell Place hates bikes?

WTF File: Maxwell Place hates bikes on their property

Maxwell Place Hates Bikes cuts locks from visitors to local businessesDespite having “street level retail” open to the public, Maxwell Place apparently does NOT want anyone but residents to park bicycles on their property! And I thought this town was filled with “forward thinking” people… the hits keep coming!

Here’s what Christina had to say about her unfortunate incident from the other day:

“The other day I rode my bike to Maxwell Place to go to Local Barre Core Fitness for an hour. When I came out my bike was gone, it was locked around a tree in the front. I went into the concierge front desk and asked if anyone saw someone steal a bike outside. It was an expensive bike and I was really upset. I found out that the management office cut my bike lock because no bikes can be parked anywhere on Maxwell Place property. I was given back my bike with a business card to the management office. I called the next morning to find out that the condo board members voted “no bikes can be parked on any part of the property.” Since when? How come there aren’t any signs?”

411 Take: Boy if Maxwell Place is so “selective” with who can park bikes on their exclusive property – then how come they haven’t banned non-residents from using the shops there? You make the lowly “visitors” park by Kings or Starbucks and have to (God-forbid) walk an extra block or two?

And who are these condo-owners on the board anyway? I guess when you drive around in $150k Benzes just to pick up your dry-cleaning – I suppose you might be apt to look down on those “peasant” modes of transport as “cheapening” your superficial superior existence.

Maxwell Place Hates Bikes no parking Hoboken NJ

Bike Sharing Over?

Is Bike Sharing Over in Hoboken?

Bike Sharing over in HobokenI don’t know. You come up with a cockamamie idea like “social bikes” out of the blue – and you can catch some people off guard. “Happy Shiny” folks will glom on to this new “eco-idea” in the beginning before putting any real contemplation or long-term thought into it (both the creators of such companies, and the groupies that initially support them).

But then as the “reality” of the circumstance makes an appearance (it always does), is this what happens? Abandonment?

And as reported recently in the Wall Street Journal – these “pie in the sky” bike sharing initiatives are hitting “speed bumps.” It looks like the “feel good” idea of sharing bikes and “reducing carbon footprints” (another “invented” phrase to persuade mentally enslaved morons ) didn’t “pair well” with actually paying for it.

I feel that part of the problem here with these stupid bike initiatives – is that pretty much every single one of them depends on government involvement and re-direction of public funds. And it’s my guess, when push comes to shove, “bike sharing” doesn’t have much pull in the political circles these days. Not for long at least.

Which is why – if this social bike concept is to be taken seriously – let’s see how it does ON ITS OWN with no involvement or meddling from public agencies.

Is bike sharing over in Hoboken NJ