Stantt – Hoboken Kickstarter Project
Stantt Hoboken Kickstarter “restarts” and succeeds
Here’s an update for the awesome Stantt “Custom Shirt” Kickstarter project – from Hoboken based Kirk Keel. Their initial Kickstarter came up short, so they “re-tooled” the project, but cutting the funding down to 25% of what they originally wanted (removed the polo shirt – boo!) But they made their goal by far! Most of the original backers came back, and they got many more the 2nd time around.
Perfect fit men’s shirts from Stantt – Hoboken Kickstarter
Here’s a cool Hoboken story! Local resident Matt Hornbuckle and his (also local Hobokenite) friend Kirk Keel have started a custom shirt business called Stantt. They want to do away with S, M, L and XL sizes, and instead give each guy a shirt that fits perfectly. By entering three data points (chest, waist and arm length), they have managed to create 50 different shirt sizes!
They have a Stantt Kickstarter project and are about $50,000 from their goal. Backers can get shirts for themselves, which are expected to be ready to go this coming winter. Fundraising opportunity for this project ends on September 22, 2013.
Read on more below!
Stantt Casual Shirts – a custom fit for every size!
Using millions of data points from male body scans and working with industry and university experts for the past 14 months, Stantt, a new online men’s shirt company created an innovative new approach to sizing that will reinvent how men shop for clothes.
Instead of using generic sizes (S/M/L), Stantt utilizes a patent-pending sizing system in which users enter three measurements they likely already know (chest, waist and arm length), and an algorithm matches them to one of 50 sizes, tailored to fit their build.
Stantt then ships directly to their door no guesswork and no fitting room necessary. It’s a simple way for men to get casual, staple shirts with a custom fit. And better yet, all Stantt apparel is made in the USA.
Major strides have been made to bring technology to the apparel industry, but the focus is still on the traditional model of selling standard sizes. The typical S, M and L only fit 15% of guys and are inconsistent between brands. Aiming to revolutionize the way the behemoth apparel industry has done things for decades, Stantt is launching the new business model with causal button-down and polo shirts, with plans to quickly expand into other apparel categories.