Stantt – Hoboken Kickstarter Project

Stantt Hoboken Kickstarter “restarts” and succeeds

Here’s an update for the awesome Stantt “Custom Shirt” Kickstarter project – from Hoboken based Kirk Keel. Their initial Kickstarter came up short, so they “re-tooled” the project, but cutting the funding down to 25% of what they originally wanted (removed the polo shirt – boo!) But they made their goal by far! Most of the original backers came back, and they got many more the 2nd time around.

Congrats, guys!

See more here: kickstarter.com/projects/stantt/stantt-casual-shirts-that-fit-like-theyre-tailored

Perfect fit men’s shirts from Stantt – Hoboken Kickstarter

8/12/2013:

Here’s a cool Hoboken story! Local resident Matt Hornbuckle and his (also local Hobokenite) friend Kirk Keel have started a custom shirt business called Stantt. They want to do away with S, M, L and XL sizes, and instead give each guy a shirt that fits perfectly. By entering three data points (chest, waist and arm length), they have managed to create 50 different shirt sizes!

They have a Stantt Kickstarter project and are about $50,000 from their goal. Backers can get shirts for themselves, which are expected to be ready to go this coming winter. Fundraising opportunity for this project ends on September 22, 2013.

Read on more below!

Stantt Kickstarter Hoboken NJ perfect mens shirts

Stantt Casual Shirts – a custom fit for every size!

Using millions of data points from male body scans and working with industry and university experts for the past 14 months, Stantt, a new online men’s shirt company created an innovative new approach to sizing that will reinvent how men shop for clothes.

Instead of using generic sizes (S/M/L), Stantt utilizes a patent-pending sizing system in which users enter three measurements they likely already know (chest, waist and arm length), and an algorithm matches them to one of 50 sizes, tailored to fit their build.

Stantt then ships directly to their door no guesswork and no fitting room necessary. It’s a simple way for men to get casual, staple shirts with a custom fit. And better yet, all Stantt apparel is made in the USA.

Major strides have been made to bring technology to the apparel industry, but the focus is still on the traditional model of selling standard sizes. The typical S, M and L only fit 15% of guys and are inconsistent between brands. Aiming to revolutionize the way the behemoth apparel industry has done things for decades, Stantt is launching the new business model with causal button-down and polo shirts, with plans to quickly expand into other apparel categories.

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4 Comments on "Stantt – Hoboken Kickstarter Project"

9th Street
Member
9th Street

Love this idea too! Why did it take so long to bridge the gap between expensive custom made shirts to a more affordable automated way? 50 shirt sizes may not cover every guy on earth, it’s a positive step forward.

I’m in too!

Matt_Hornbuckle
Member
Matt_Hornbuckle

Hey 9th Street! It took me almost 30 years asking the same question so we decided to just do something about it. Thank you so much for the support!

Matt[quote comment=”221394″]Love this idea too! Why did it take so long to bridge the gap between expensive custom made shirts to a more affordable automated way? 50 shirt sizes may not cover every guy on earth, it’s a positive step forward.I’m in too![/quote]

Frankie
Member
Frankie

Excellent idea. I will back this myself. Trying to decide between button-down or polo. Or both. But should I add an inch in case I fluctuate in my weight? Can Matt share with us the best way to measure? And if Stantt gets the Kickstarter, what are the chances of a retail store here in Hoboken? We sorely lack unique stores like this.

Good luck!

Matt_Hornbuckle
Member
Matt_Hornbuckle

Hey Frankie – Kirk and I appreciate the support! We wanted to make it simple for guys to get shirts that fit great, starting with measurements that are easy to get so you don’t have to deal with going to the tailor. The easiest way to get your chest, them is to simply look in your closet – the sizes you typically buy in your suits, pants and dress shirts work perfectly with our sizing system. The other option is to use a flexible tape or just a piece of string and a ruler. The final measurements aren’t needed until the end of the Kickstarter campaign and we’re working on some video tutorials to walk through the measuring process.

As for the store, only time will tell. This industry is badly in need of some innovation so the more support we get on Kickstarter the more cool stuff we’ll be able to do.

Thanks again for the support,
Matt [quote comment=”221391″]Excellent idea. I will back this myself. Trying to decide between button-down or polo. Or both. But should I add an inch in case I fluctuate in my weight? Can Matt share with us the best way to measure? And if Stantt gets the Kickstarter, what are the chances of a retail store here in Hoboken? We sorely lack unique stores like this.Good luck![/quote]

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