Maxwell’s Memories: Bettie Serveert

Maxwell’s Memories: Bettie Serveert – 3/22/2003

Maxwell's Memories in Hoboken NJ Bettie ServeertMany interesting and famous bands played at Maxwell’s in Hoboken over the years.

And considering they’re wrapping up shop for good here in the Mile Square in less than two months, we though it’d be great to dive into the untapped archive of material one Hoboken411 reader has accumulated over the years. Hence, we give birth to a new category today called Maxwell’s Memories.

Bettie Serveert, a Dutch indie rock band officially started in 1992, played Maxwell’s numerous times over the years. Catchy Velvet Underground inspired tunes and superb, energetic vocals by Carol van Dyk.

Since then, Bettie Serveert has recorded 10 albums (including some that went gold in Europe), and has toured the world.

What a great rock and roll voice she has. Good times.

Bettie Serveert means “Bettie to serve,” in recognition of Dutch tennis star Bettie Stöve, who lost the Wimbledon Ladies Final in 1977. Below are photos from Bettie Serveert’s slamming show on March 22, 2003:

About Maxwell’s Memories

Maxwell’s Bar officially opened back in 1978 by the Fallon family, and was converted from a “workers tavern” (for nearby Maxwell House coffee workers), into a “Bar/restaurant.” After the original members of The Bongos rehearsed some material in the back-room (which at the time was unused), “live music” began to catch on, and Hoboken was beginning to become inviting to both musicians and artists. Maxwell’s was also even believed to be the first restaurant to offer a “Sunday brunch” in town.

In the mid-90’s, due to some ownership re-arrangements, Maxwell’s was briefly a micro-brew pub, trying to capitalize on that fad, but quickly reverted back to a standard comfort food bar/restaurant and music venue in 1998 – and had remained that way ever since.

Despite apparently being named the number three “rock ‘n’ roll club” in America by Rolling Stone magazine in 2013 – Maxwell’s announced their abandonment of the property (and Hoboken), effective July 31, 2013.

Maxwell’s Memories is a collection of previously unpublished photographs and videos of various bands and acts that performed on the famous local stage.

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1 Comment on "Maxwell’s Memories: Bettie Serveert"

3 years 4 months ago

Hoboken now off the map for good music options. Bar cover bands just won’t cut it.