The Nomad Truck
The Nomad Truck launches in Hoboken, NJ
The Nomad Truck, a mobile retail boutique, announced that after four months of construction and almost a year of planning, it will hit the road and roll up its doors on April 13th, 2013, with a grand opening celebration outside of Village Pourhouse in Hoboken, NJ. The launch party will run from 11am – 4pm and will offer drink specials at the Village Pourhouse for Nomad customers.
The carefully curated mobile fashion boutique offers trendy ladies’ fashions for under $100. All inventory is handpicked by Jessie Goldenberg, founder and CEO, who established Nomad after observing the overwhelming success of the food truck industry and the growing trend of pop-up shops.
Nomad will showcase handmade and local designers, many of which Goldenberg found via Etsy.com and through her experience vending under the Nomad banner in more traditional booth set-ups since early January. Some of the fashions already on board include beaded stacker bracelets by NYC based Harmony L, minimalist mixed-metal pieces by local Hoboken favorite hbkco., and flowy printed tops by Ya Los Angeles and Mono B.
“I want to build a (mobile) place where my customers – young, creative women – can have fun shopping without breaking the bank,” says Goldenberg, “A place that is convenient and affordable, inspiring and intimate. And of course there should be good music.”
Goldenberg, a filmmaker turned full-time fashionista, graduated from NYU Tisch with a slew of production credits under her belt and a whirlwind of ideas in her head. With Nomad, Goldenberg seeks to combine her artistic eye and love of travel to create a fun and novel shopping experience for customers in the region.
While Nomad will be parked primarily in Hoboken, NJ, this mobile retail boutique will offer private party services, visit local colleges, and vend at NYC Flea Markets and street fairs. Locations for the upcoming week will be posted on the website and advertised via social media.