Small Business Saturday a flop in Hoboken, NJ – Why?

So we heard the general consensus in regards to the American Express sponsored Small Business Saturday shopping event was that it was essentially a failure.

Some reasons business owners gave were that the PATH station closure kept a lot of shoppers away, and that many people were still in recovery mode after Hurricane Sandy.

We think this event would have had a better shot if it wasn’t so close to Black Friday and Cyber Monday – as many locals that would be in town and available to shop had left to be with their families elsewhere.

Even Mayor Zimmer was 100′s of miles away vacationing while people volunteered to clean the city.

Why do you think this event failed? The economy? Other reasons?