Why did Small Biz Saturday fail?

Small Business Saturday a flop in Hoboken, NJ – Why?

So we heard the general consensus in regards to the American Express sponsored Small Business Saturday shopping event was that it was essentially a failure.

Some reasons business owners gave were that the PATH station closure kept a lot of shoppers away, and that many people were still in recovery mode after Hurricane Sandy.

We think this event would have had a better shot if it wasn’t so close to Black Friday and Cyber Monday – as many locals that would be in town and available to shop had left to be with their families elsewhere.

Even Mayor Zimmer was 100’s of miles away vacationing while people volunteered to clean the city.

Why do you think this event failed? The economy? Other reasons?

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8 Comments on "Why did Small Biz Saturday fail?"


Member
OpenEyes
2 years 9 months ago

I did take advantage of it. With the $25 off actually got a good deal and noticed everyone in the store was there because of the AMex Small biz deal.
But all in all with biz down and gas, taxes, food , insurance , and energy prices way up-do not shop in Hoboken as much anymore.

Member
2 years 9 months ago

The only shop in Hoboken I frequent is Aaraa (on 6th between Adams and Grand), which has the most beautiful things (and NOT expensive). The woman who owns it (Neeta) is as sweet as she can be. I recommend dropping in there for any of the ladies in your life who need a gift. I get all my coworkers and my boss covered in one trip – everything is unique, and everything is affordable.

As far as the other places in Hoboken? Particularly for women, everything is expensive, or for anyone size 2. If I were in my 20’s that might work for me, but finding anything age appropriate (and size way bigger than 2!) isn’t really possible. I don’t see how any of them stay open to be honest.

Member
animal_lover
2 years 9 months ago

The timing. I am sorry I missed it.

Member
2 years 9 months ago

Small Business Saturday in Hoboken typically offers “sales” that are hardly sales. Oh, that $120 (thats worth $30) is now only $99? No thanks.

Member
debra
2 years 9 months ago

Totally agree. Hoboken stores are just too expensive. I decided to check out a couple of doggie gifts and one stuffed bone I saw was $15.99, no way am I going to pay that much for a stuffed toy to get ripped apart. Got the same toy elsewhere out of town for $5.99. The only store on Washington Street that still has good values is Stan’s, but other stores we just walk right on by.[quote comment=”218376″]Small Business Saturday in Hoboken typically offers “sales” that are hardly sales. Oh, that $120 (thats worth $30) is now only $99? No thanks.[/quote]

Member
Snip119
2 years 9 months ago

Usually I get multiple emails from American Express about Small Business Saturday, and there’s usually a statement credit if you shop a small business on that day. This year, I got no emails from them, and I didn’t know anything about it until this morning when I read about it here. Lack of advertising about the event hurt – several friends I spoke with didn’t know anything about it either — and we all have participated in prior years. I also agree with you 411 – they picked a terrible Saturday to do it. Many people are away for the Thanksgiving weekend, or they’re at the malls and big chain stores. Wouldn’t a better Saturday be the first or second Saturday in December?

Unfortunately, this year Hurricane Sandy factors in – businesses that are undamaged and open need to get that information out to the public. Frankie’s also got a good point – many of the Hoboken businesses aren’t selling what people want or need right now. It’s a tough retail environment to begin with, then you add in the storm, looming tax increases or benefit cuts, timing of the event, lack of advertising, and you have a flop.