Why did Small Biz Saturday fail?
Small Business Saturday a flop in Hoboken, NJ – Why?
So we heard the general consensus in regards to the American Express sponsored Small Business Saturday shopping event was that it was essentially a failure.
Some reasons business owners gave were that the PATH station closure kept a lot of shoppers away, and that many people were still in recovery mode after Hurricane Sandy.
We think this event would have had a better shot if it wasn’t so close to Black Friday and Cyber Monday – as many locals that would be in town and available to shop had left to be with their families elsewhere.
Why do you think this event failed? The economy? Other reasons?