Rite Aid’s new advertising campaign
Psychological clues in Rite Aid marketing in Hoboken, NJ?
As some of you might already know – the two Rite Aid locations in Hoboken have recently gone through some minor upgrades. The one on Hudson Street even had a little grand re-opening to celebrate the new aisles of carbohydrates you can stuff down your throat. No improvement to the checkout lines though, which are still painfully long for no logical reason.
However, how many of you have noticed the new Rite Aid “Wellness” marketing campaign they unveiled? All sorts of photos of what the average person would think are just nice pictures of regular people… yeah.
I noticed photo #1 in the gallery below first. I swear, it looks like he’s making that “pinching” expression that you’d get shortly after you drink your first cup of morning coffee (you get my point).
So I truly believe the marketing group behind this new line of advertising images on their store had a definite HIDDEN MESSAGE in each photo. Like squinting guy was to get people to think of toilet paper for sure. I can’t think of any other reason for that image. Can you?
Take a look at the other images they have as well – and guess what you think the disguised mental trickery really is. I’ll give you my choices below.
What is Rite Aid trying to embed in YOUR mind?
OK – here are my five suggestions for the photos above:
- “Squinting Man”: To sell toilet tissue and other digestive aids
- “Phallic Female”: Sexual products (condoms, lubricant)
- “Fruit Rack”: see above
- “Forbidden Dreams”: see above
- “Hope & Change”: To get Obama supporters to shop there?
Do you agree or disagree with my theories?