UNTUCKit – founded in Hoboken!

UNTUCKit Pop-up store at V’s Barbershop in Hoboken, NJ

For those looking for a perfect “untucked” button down shirt, as well as supporting a business founded in Hoboken – head over to V’s Barbershop (1114 Washington) today November 22nd and tomorrow November 23rd for a special “pop-up” store featuring the UNTUCKit brand of shirts!

Shoppers get 20% off when purchasing in person plus a free hot lather shave (or you can save 10% plus free shipping by shopping online by using coupon code HOBOKEN123.)

For more info head to www.untuckit.com.

UNTUCKit pop up store Hoboken NJ

The perfect untucked shirt created in Hoboken!

8/3/2011 Update:

Did you know that Chris Riccobono, who hails from Hoboken, New Jersey – has founded a shirt company that will make a lot of people happy?


The perfect shirt for those who have a tough time finding a button-down shirt that they can wear “un-tucked.”

Hoboken entrepreneur fills fashion void for men with UNTUCKit

A true entrepreneur, UNTUCKit founder Chris Riccobono has always had the passion and the drive for success in life. With an active lifestyle and taste for the finer things, Riccobono has met success in athletics, healthcare, business and viticulture, but recently found his calling – in the men’s dress shirt market.

Riccobono has always strived for perfection and believes that one must master a subject in order to truly succeed. With an upbringing in competitive tennis and a decade of intensely studying wine and wine making, Riccobono’s passions have taken him around the world, for a hands‐on, invaluable education. Determined to advance his professional career and with his entrepreneurial spirit inspired, Riccobono enrolled in Columbia Business School in 2007 to achieve his MBA.

It was at Columbia that Riccobono realized it was time to do something about his problematic wardrobe. For as long as he can remember, finding shirts that can be worn untucked has been a battle. They never fit or looked quite right. After questioning several friends about their opinions on the subject, he surprisingly found he was not alone in his challenge. True to his entrepreneurial spirit Riccobono decided to fill the void in the market himself – and so UNTUCKit was born.

After immersing himself in the garment industry, extensively testing shirts from dozens of top retailers, wear‐testing over 30 samples and polling over 500 people, the fit was perfected and the online‐exclusive boutique was launched. UNTUCKit is the remedy for every man’s closet and the solution to looking “polished‐casual”.

For more information on UNTUCKit, please visit www.untuckit.com.

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