Catwalk modeling record to be broken
EXPRESS Rocks Times Square
Participants photographed; can win EXPRESS gift cards
“After successful fashion shows in Miami, Las Vegas and New Orleans, EXPRESS will take over Times Square in New York City on Saturday, July 23, 2011, with a live runway show featuring the new Holiday 2011 Collection.
Building on the excitement of having a fashion show in the middle of Times Square, EXPRESS will open the catwalk to the public prior to the event, inviting them to walk the runway in an attempt to break the GUINNESS WORLD RECORDS® title for the most people modeling on a catwalk. An Adjudicator from Guinness World Records will be on-site to officiate the event; the current record is 521 participants.
Runway participants may receive an exclusive EXPRESS runway tee, a chance to win one of five $250 EXPRESS gift cards and an EXPRESS runway photo they can immediately email and upload to their favorite social media site.
Later that evening, EXPRESS will stage a runway show featuring the new Holiday 2011 Collection. EXPRESS will bring the vibrant Times Square energy to customers nationwide, using the photographs as the Holiday 2011 marketing campaign imagery. Top fashion photographers will be on-site shooting the runway show, featuring the hottest male and female model talent in fashion, and the entire show will stream live at express.com.“
- WHAT: EXPRESS Guinness World Record Title Attempt and Holiday 2011 Runway Show
- WHEN: Saturday, July 23, 2011
- 9:00am – 6:00pm Guinness World Record Title Attempt
- 9:00pm – 9:20pm EXPRESS Holiday 2011 Runway Show
- WHERE: Times Square – 7th Avenue between 44th and 43rd Street, New York, New York