Are “Breastaurants” needed in Hoboken?
Would Hobokenites flock to “Booby Hour” over Happy Hour?
Entrepreneur Magazine had an interesting article recently – about “Breastaurants” (i.e., with scantily clad waitresses) that are making huge profits everywhere.
On why the recent surge in popularity: “It’s hard to say exactly why these public man caves took hold in the last few years. Some think a shift away from political correctness or toward a more sexualized culture made the concepts more acceptable. Others believe that as Hooters sales flattened and expansion stalled, like-minded entrepreneurs saw a niche that wasn’t being filled.”
On whether these establishments turn off women: “These concepts have to target women to be successful. One third of their customer base is female, and they have to make an effort to make women feel comfortable. I characterize ourselves as very PG-13, when a guy empties his pockets on the dresser and his wife sees a Tilted Kilt receipt, it’s going to be fine. I was surprised when franchisees started asking for high chairs. We are no threat to women, and we train our servers to make a connection with women at the table first.”
Do you think that – despite it’s decrepit, out of the way location – Tilted Kilt would still attract the same profitable rush of ogling eyes?
Or are the “sexy” patrons of Hoboken’s existing bars and restaurants effectively serving the same niche?