de fine
21
April
(3 votes, average: 1 out of 5)
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4/21/2007 Update:
Opened yesterday, and Roberto from De*fine says:
“Check us out… define yourself!”
Read more about the store and see some previous pre-opening shots, construction, etc below.
3/30/2007:
Here’s some info regarding the new mens & womens clothing boutique opening soon at the old Family Doctor location at 610 Washington Street.
Steve DiPasquale (from NINE bar) and his parter Roberto hope to get this operation open some time in April 2007. I recently had a chance to speak with Roberto about what he expects de*fine to offer Hoboken.
de*fine is going to be a larger than average clothing boutique that is targeting a 50/50 mix of mens and womens clothing in the mid to high range, but at reasonable prices.
Roberto brings quite a bit experience to this shop, with partner and family tenure in the fashion industry exceeding 50 years, and is confident that they will offer many “before trend” options.
Their buyer points out why they won’t just be “another Hoboken clothing store”:
- We have exclusivity for Hoboken on several brands.
- We are offering an inviting atmosphere of good music, couches, TV and of course overall decor.
- We will be carrying many lines that people may have not heard of yet in unison with the more common lines. To give you an idea of what I mean, my buyer was the first buyer to bring VonDutch to New York several years ago before they had that big boost of popularity. So, basically we look for whats going to be hot and not only what is currently cool.
- Styles for lounging, partying, hitting the beach and even selections for your 9 to 5!
- NO outrageous prices!!!
In the approximately 1200 sq. ft. store, they plan a diverse selection of offerings that will include Diesel, True Religion, MissMe, Kiki and English Laundry, amongst others.
On top of the garments, a selection of accessories will also be available, such as belts, hats, jewelry, bags and more. And for those that treat their pooches like celebrities, they’ll even be a small section of cute and fun garments for the smaller dogs in Hoboken. Sorry, giant dogs will have to go to the big & tall shop if it ever opens!
By keeping a uniquely different selection of styles, Roberto and his team aim to be able to provide Hoboken residents with fine clothing choices with a limited risk of seeing another person out on Friday night with the same shirt or blouse.
Check back for more on the development of de*fine. Here’s some pictures of the work in progress.
Description: New clothing and accessory boutique for men and women
Address: 610 Washington Street, Hoboken, NJ 07030
Web: defineclothing.com
Phone: TBD
Very early in the construction phase, dismantling the old examination rooms the previous doctor’s office had:
41. Journey | May 24th, 2007 at 6:35 am
pizzagal wrote:
So far all the stores I’ve seen do not sell the styles I would wear. So sue me, I’m not trendy. I’m a woman who wears pants suits (that are not so different from men’s) to work. (If you had to move computers, or crawl under desks to hook up network cables, you might reconsider skirts…) And on the weekends I’m happy in comfy jeans and t-shirt. I’ve become a tie-die fan, mostly because I have a friend that is fabrics artist. She makes the cutest tie-dyed onezie.
42. tiffany2288 | May 16th, 2008 at 4:58 pm
This store sells the EXACT same stuff that Conway in NYC sells. A fried of mine bought a cute dress at Define for $40 then saw it in Conway for $15, she was so pissed. She bought it at Conway, then went to return the other one at Define and they wouldn’t give her the money back. Store credit only, she was furious. I’ve bought some casual tank tops to wear to the gym here (some of the rocker ones) and they dont wash very well. They were cheap tanks $18 but they shouldn’t look like crap after one wash. Old Navy/Gap/American Apparel sells better quality plains tanks for less money.
43. NorthKrissy | June 9th, 2008 at 3:06 pm
Agreed, tiffany! I went in there to pick up something for my BF’s birthday, and the quality sucks. Stay away from this place. Better choices at the mall, and you’ll save money for a nice dinner.