de fine – doomed

3/31/2009 Update:

Less than two years after opening, De*fine is closing up it’s shop at 610 Washington Street.


See updates when times were better after the jump…

4/21/2007 Update:

Opened yesterday, and Roberto from De*fine says:

“Check us out… define yourself!”


Read more about the store and see some previous pre-opening shots, construction, etc below.


define-logo2.gifHere’s some info regarding the new mens & womens clothing boutique opening soon at the old Family Doctor location at 610 Washington Street.

Steve DiPasquale (from NINE bar) and his parter Roberto hope to get this operation open some time in April 2007. I recently had a chance to speak with Roberto about what he expects de*fine to offer Hoboken.

de*fine is going to be a larger than average clothing boutique that is targeting a 50/50 mix of mens and womens clothing in the mid to high range, but at reasonable prices.

Roberto brings quite a bit experience to this shop, with partner and family tenure in the fashion industry exceeding 50 years, and is confident that they will offer many “before trend” options.

Their buyer points out why they won’t just be “another Hoboken clothing store”:

  1. We have exclusivity for Hoboken on several brands.
  2. We are offering an inviting atmosphere of good music, couches, TV and of course overall decor.
  3. We will be carrying many lines that people may have not heard of yet in unison with the more common lines. To give you an idea of what I mean, my buyer was the first buyer to bring VonDutch to New York several years ago before they had that big boost of popularity. So, basically we look for whats going to be hot and not only what is currently cool.
  4. Styles for lounging, partying, hitting the beach and even selections for your 9 to 5!
  5. NO outrageous prices!!!

In the approximately 1200 sq. ft. store, they plan a diverse selection of offerings that will include Diesel, True Religion, MissMe, Kiki and English Laundry, amongst others.

On top of the garments, a selection of accessories will also be available, such as belts, hats, jewelry, bags and more. And for those that treat their pooches like celebrities, they’ll even be a small section of cute and fun garments for the smaller dogs in Hoboken. Sorry, giant dogs will have to go to the big & tall shop if it ever opens!

By keeping a uniquely different selection of styles, Roberto and his team aim to be able to provide Hoboken residents with fine clothing choices with a limited risk of seeing another person out on Friday night with the same shirt or blouse.

Check back for more on the development of de*fine. Here’s some pictures of the work in progress.

New clothing and accessory boutique for men and women
Address: 610 Washington Street, Hoboken, NJ 07030
Phone: TBD


Very early in the construction phase, dismantling the old examination rooms the previous doctor’s office had:


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55 Comments on "de fine – doomed"

8 years 10 months ago

chalk another one up for doomed

8 years 10 months ago

De Fine?

De Finite!

Fisty McDIll
8 years 10 months ago

You think that’s a disaster what about Ruby’s. The only foot traffic down there are armed robbers.

8 years 10 months ago

I think I’ll go buy an outfit from de•fine and then head over to NINE… 😉

8 years 10 months ago

If anyone from de*fine is reading this, I beg of you, man…no Guido/Bahama Mama’s gear, please (t-shirts with goofy sayings, womens’ tops with the chest exposed down to the navel, etc.).

If you’re going for English Laundry, how about some Fred Perry or Ben Sherman? Stuff that a guy in his 30s wouldn’t feel and look like a complete dope wearing.